Complex Made Simple

Crystal Group to boost revenues with expansion in UAE

Dubai-based Crystal Group, a hospitality consultancy, announced plans to increase its revenue as it expands its presence in the UAE, the founder and chief executive Mazen El Zein said. The group, which was established in Lebanon in 2003 and later moved its headquarters to the UAE, operates 10 restaurants, beach clubs and lounges in Lebanon, Morocco and the UAE. With three properties currently in the UAE, including the People clubs in Dubai and Abu Dhabi and beverage lounge and restaurant 40 Kong in Dubai’s H Hotel, the group aims to open two more properties in Dubai before the end of the year, Gulf News reported. Em Sherif, an oriental restaurant, is set to open next month, while the Eden beach club is expected to open in the Rixos The Palm Dubai in October. While the company is looking to expand to new markets, including Egypt and Turkey, and revisit operations in London, it is also focusing on expanding in Abu Dhabi.