Complex Made Simple

CTA recognized as Bronze Sponsor for Taj Lifestyle Center’s Taj on Ice Event

Central Trade and Auto Company (CTA), the exclusive dealer for Toyota in the Kingdom, recently announced its bronze sponsorship for Taj Mall’s biggest winter attraction – Taj on Ice. The unique indoor destination promises a space filled with fun activities and features including an indoor ice skating rink, a cookie decorating station and live entertainment featuring Santa, the Ice Queen, and Jack Frost. Taj on Ice kick started its program at the end of November 2013 and will be running until mid-January 2014.

In line with this sponsorship, CTA launched the 30 days “Toyota Corolla Christmas” competition, which will be running at Taj Mall from December 18th, 2013 until January 18th 2014. The competition features a photo booth in which participants have to photograph themselves after they have answered a few personality questions. In order to be part of this challenge, participants need to first like Toyota Jordan’s Facebook fan page ( and share their photo on their profiles. Then, they need to try to get the highest number of shares so that they win an iPad grand prize.

This endeavor follows the good outcomes reaped from its popular Toyota 86 Gaming Competition series held last December 2012 and November 2013, and on the heels of the launch of the all new Toyota Corolla in Jordan.

The 11th generation 2014 Toyota Corolla model comes with fuel-saving and stronger performance features. Furthermore, it is the highest sold Toyota model in the compact family vehicles category globally. The new vehicle has a 3.9 inch wheelbase extension for a smoother ride motion and expanded rear-seat legroom. Additionally, the new model is powered by a 1.6 liter twin-cam VVTi four-cylinder, producing a 125 horsepower.

CTA was established in the year 1999 to be the exclusive dealer for Toyota in the Kingdom. In the year 2007, the company was also recognized as the exclusive dealer for Lexus as well as Hino Motors. TMC also makes its mark as a producer of hybrid vehicles, i.e. vehicles known for their use of alternative energy resources.

For more details:
Aya Fayyad
Senior Account Executive