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Interview: CEO of software developer Cubix shows confidence in expansion to Dubai

"To be very honest, I don’t think Cubix has any competitors in the United Arab Emirates," says Cubix CEO and Co-Founder Salman Lakhani.

Cubix will open its Dubai office on July 1st Having been established in 2008 and headquartered in North America, ever-evolving technologies now require the tech giant to further expand its digital services to the Middle East "We are looking forward to expanding our services to Saudi Arabia and later to Oman" - Lakhani

Cubix, a full-cycle software development company, is now opening a new office in Dubai, to extend its services to Middle Eastern clients. The new office will help UAE-based startups and enterprises in leveraging digital products to stay competitive in the industry with the latest technologies. 

Cubix has an incredibly robust and rich service plan for serving its clients in the Middle East. The company will launch its operations from the Dubai office on the 1st of July 2019. 

Regionally this year, Cubix won the tender for the gulf’s largest fuel marketer, Oman Oil Marketing Company (OOMCO), for a customer-centric app with high-end third-party integration. The company also recently completed an on-demand app, Qoot; a food delivery app delivering from over 100 restaurants in Saudi Arabia.

Having been established in 2008 and headquartered in North America, ever-evolving technologies now require the tech giant to further expand its digital services to the Middle East.

Currently, Cubix is delivering technology services to the USA and Pakistan. Now, Cubix is ready to cater to the Middle East and the UK. 

Ahead of their office opening in Dubai, AMEinfo had the chance to speak to Cubix CEO and Co-Founder Salman Lakhani, who discussed why his company is expanding to the UAE and showed confidence in bringing an unrivaled service to Dubai.

Salman Lakhani, Co-Founder and CEO, Cubix

Why did you decide to expand to Dubai? Are there are any particular business or market elements in the UAE that support or benefit your organization in any way? And why now?

I have been thinking about expanding to the Middle East from over two years. The thought first came to my mind when the company got a lead from Dubai. The client required a social platform to inform the user’s social circle about any emergency or critical situation. While working with the client, I interacted with the local companies and explore the local business dynamics. I was determined to take Cubix to UAE one day.

Within a year, we participated in the Gulf Information Technology Exhibition (GITEX) in 2018. We were fortunate to explore the tech dynamics of the Middle East and get some exciting leads. I am honoured to tell you that we are currently with two industry leaders, from GITEX. What I am telling you is that we have had an incredible experience with the Emiratis. So we have all the reasons to open our office in UAE.

Our vision is aligned with that of UAE. We are looking forward to automation, as is the United Arab Emirates. The country is all about smart energy, smart cities, smart processes, and a smart world. The country is a business hub for global companies. And I am certain that our presence in the UAE is integral.

What kind of clients will you be targeting in the UAE? 

We are catering to three categories of clients when it comes to the Middle Eastern market. Our main target is enterprises and government institutes who are looking to develop interesting workflows, smart algorithms, exploiting big data, leveraging Artificial Intelligence, and so on. 

Next, we are targeting agencies that have an established portfolio and are looking for partners with experience in the U.S tech market. Cubix has been working in the North American market for over a decade. I am proud to have a team of creative thinkers, developers, designers, mathematicians, and artists. 

Lastly, we are targeting startups and entrepreneurs with ideas and funds. Cubix is highly interested in bringing creative ideas into reality.

Cubix is no doubt a major international brand. Still, competition in the UAE in your field is quite intense. How will Cubix differentiate itself in the UAE market?

To be very honest, I don’t think Cubix has any competitors in the United Arab Emirates. We are not like any other software engineering company, in fact, Cubix is an innovation house, and we are a team of innovators and creative thinkers.

Unlike other companies, we actively work together with our clients in the process. I can tell you a couple of projects where a new technology emerged during the development, and we incorporated it into the project. Our agile processes enable us to go back and forth until a flawless solution is ready. Now that’s something software houses do not do. We heavily invest in research and development for our clients and stay onboard with the clients.

Do you have further plans to eventually expand to other Arab countries like Saudi Arabia, for example?

Yes. We are looking forward to expanding our services to Saudi Arabia and later to Oman. For now, we are focusing on the United Arab Emirates. Dubai is the gateway to Middle East and it will help us pave our way to the Middle East.