Complex Made Simple

Darwish Technology, Bang & Olufsen unveil its highly sophisticated loudspeaker

New model makes Middle East debut in Qatar for the very first time

To mark 90 successful years of operation, Darwish Technology and Bang & Olufsen, the world’s most popular and luxurious audio-visual brand, unveiled its all new highly sophisticated loudspeaker, BeoLab 90.

The new speaker made its Middle East debut for the very first time in Qatar at a special ceremony held at Al Zubara lounge – Four Seasons Hotel Doha, attended by Mr. Antonio Vilares, Bang & Olufsen’s Area Sales Manager, media representatives and dignitaries.

The celebration started with an introductory presentation about the loudspeaker, highlighting the new product’s most important features in an open discussion with the journalists and the audience who praised the high abilities of BeoLab 90.

The BeoLab 90 is a celebration of Bang & Olufsen’s innovative heritage and timeless design philosophy with a multitude of technologies. It is a perfect mix of world-class design and acoustics in, what may well be, the most complete and powerful digital loudspeaker ever designed for use in the home.

BeoLab 90 is fitted with Bang & Olufsen’s new Active Room Compensation technology, which makes up for the impact of your room, your furniture, the placement of the loudspeakers and the location of the listening position. By this, it is able to stage the sound so superbly you can hear precisely where the individual band members or the actors in your favourite movie are placed.

BeoLab 90 is the future of sound. This intelligent loudspeaker measures the acoustical effects of its surroundings and directs superb sound to your favourite listening position.

Control the width and the direction of the sound
BeoLab 90 offers unique Beam Width Control, which enables you to change the width of the sound beam to suit different listening situations. You can easily change the listening experience from a dedicated sweet spot to a party all-over the room setting, just by the touch of a button. When family and friends are gathered for a film experience, the wide sound setting will provide a great cinematic experience.

BeoLab 90 delivers perfect sound exactly where you want it. With loudspeaker drivers placed in various directions, you can use the Beam Direction Control to steer the sound radiation to your listening location. With these ground-breaking technologies, Bang & Olufsen has created a sound experience like no one else.

A landmark loudspeaker for the future
BeoLab 90 has a unique and impressive appearance with no apparent visual front, which substantiates the all-embracing acoustic performance of the loudspeaker.

The 360º-design is based on a complex aluminium cabinet totalling more than 65 kg of aluminium, so the structure is rock solid. The black fabric covers hover like sails in front of the speakers, and the curved wooden base lifts up the large structure from the floor, allowing the loudspeaker to fit in with the interior design anywhere in your home.

To discover and experience this new product, you can visit the Bang & Olufsen store at Lagoona Mall, 1st floor – West Bay area.