Complex Made Simple

Data-driven marketing platform MEmob+ welcomes Near as new investor

Singapore-based Near acquired a minority stake in MEmob+, a leading Middle Eastern SaaS provider of data-driven marketing solutions owned by Dubai-based Akama Holding

Near will work with MEmob+ to continue its global expansion with a push into the Middle East and Africa The MarTech company has access to billions of device IDs globally, including more than 400 million in MENA In 2020, its second year in operation, MEmob’s turnover grew by 76%

Akama Holding, the Dubai-based family office with investments in media, tech, and content, has welcomed Near, the leading privacy-led source of intelligence on people, places, and products, as an investor in its SaaS data-driven marketing solutions company MEmob+. The Singapore-based data intelligence specialist has taken a minority stake.

MeMob

Founded in 2019 by Alexandre Hawari, today the CEO of Akama Holding, and Ihab El Yaman, the then Head of Mobile and Performance Director of Mediaquest, MEmob+ is a leading data

Memob
Ihab El Yaman- CEO Memob

mining platform and location-driven product. Its clients, top brands and agencies, rely on its services and data sources to harness their data for growth and maximize their marketing ROI.

The MarTech company has exclusive partnerships with global and regional first-party data holders, giving it access to billions of device IDs globally, including more than 400 million in MENA. MEmob+ supports brands’ data-driven media activities, location measurement and footfall attribution, research, and analysis. Its client portfolio includes more than 50 major international and regional clients seeking to improve the precision, performance, and effectiveness of their marketing investments through the optimal use of data. It counts Near among its strategic technology partners.

Near is the global leader in privacy-led data intelligence. The company provides the world’s largest source of intelligence on people, places, and products—processing data from over 1.6 billion monthly users in 44 countries. Founded in 2012, Near is headquartered in Singapore with offices in Los Angeles, New York, London, Paris, Bangalore, Tokyo, and Sydney.

Akama
Alexander Hawari, CEO of Akama Holding

This is Near’s first equity stake in the Middle East. It is the result of one year of research and negotiations to find the best partner with which to expand in the Middle East and Africa (MEA). The cash-in transaction will see the funds injected into the business to accelerate its growth and development even further by increasing its customer base, backing product extension, and supporting geographical expansion. In 2020, its second year in operation, MEmob’s turnover grew by 76%. Led by co-founder and CEO Ihab El Yaman, the team behind this exceptional growth will continue to build on its already impressive track record of performance and innovation. Anil Mathews, CEO of Near, will join MEmob’s board of directors.

“Near, a global giant in the data intelligence market, and MEmob+, a regional leader, were destined to find a common ground and a shared ambition,” commented Alexandre Hawari, CEO of Akama Holding. “Our technical collaboration has now evolved into a financial one. Together, we will capitalize on the attractive growth dynamics in the emerging markets in MEA to further build out MEmob’s leadership position and create the leading global location data intelligence platform. With Near as an equity partner, MEmob+ is entering a new phase of growth.”

“Our investment in MEmob+ is at the intersection of our core values at Near, innovation, and scale,” said Anil Mathews, CEO of Near. “We’ve watched them grow, in size and sophistication, and realized the opportunities that would come from a closer collaboration. We focus on partners with high growth and world-class management and are impressed by the leading position MEmob+ has built. We’re very excited by the synergies that exist between our two companies.”

About Akama Holding

Akama Holding is a family office set up to manage and grow a portfolio of investments made to date in media, tech, and content production. In the last 10 years, the company has taken stakes in more than 10 promising start-ups and established businesses totaling more than $10 million. It has already generated strong revenues from these investments and successfully exited from two.

Led by Alexandre Hawari as CEO, Akama Holding creates, acquires, invests in, and develops powerful media brands and tech companies for the benefit of all their stakeholders. Incorporated in the UAE in 2020, it absorbed Mediaquest Investment Holding (MIH), the company set up by Julien and Alexandre Hawari. The two brothers built an impressive portfolio of media and tech brands, organically as well as through acquisitions

The holding has already built several market-leading brands, including Marie Claire Arabia, Haya, Trends, AME Info, Effies MENA, the Arab Luxury World Conference, and MMP Worldwide among many others. As well as forging powerful alliances with publishing and tech giants, Akama Holding has also invested in several promising businesses and start-ups, creating a media and tech powerhouse that thrives on innovation.

www.akamaholding.com

About MEmob+

MEmob+ is the region’s leading data mining platform and location-driven product, trusted by top brands to harness their data for growth and maximize their marketing ROI. The MarTech company, launched in 2019, has exclusive partnerships with global and regional first-party data holders, giving it access to billions of device IDs globally, including more than 400 million in MENA.

Memob
Image source: https://akamaholding.com/

MeMob+ supports brands’ data-driven media activities, location measurement and footfall attribution, research and analysis. It counts numerous Middle Eastern and international clients, including McDonald’s, Etisalat, Nike, Nissan, du, Disney, Landmark Group, and HSBC.

It is owned by Akama Holding and Ihab El Yaman, its co-founder and CEO.

www.memob.com

About Near
Near, the global leader in privacy-led data intelligence, curates the world’s largest source of intelligence on people, places, and products. Near processes data from over 1.6 billion monthly users in 44 countries to empower marketing and operational data leaders to confidently reach, understand, and market to highly targeted audiences and optimize their business results.

With offices in Singapore, Los Angeles, New York, London, Paris, Bangalore, Tokyo, and Sydney, Near serves major brands in retail, CPG, real estate, restaurants, tourism, technology, marketing, and other industries.

www.near.co