Complex Made Simple

DEWA launches public brainstorming campaign on social media

Dubai Electricity and Water Authority (DEWA) has launched a brainstorming campaign on its social media channels. The campaign, which runs until 25 December 2014, is part of DEWA’s commitment to encourage creative thinking and innovation to further enhance its performance and develop its services to achieve the happiness of its customers, partners, and stakeholders.

The campaign enhances communication between DEWA and its customers, partners, and stakeholders to exchange ideas and constructive views. It also discusses suggestions that support organisational excellence and develop the services it provides to its customers. The outcomes of this campaign will be highlighted and discussed at DEWA’s annual strategy workshop on 8 January 2015.

The social media campaign focuses on four main themes: Happiness, Research & Development and Innovation, Smart City, and Sustainability. The ‘happiness’ theme refers to achieving the happiness of customers, partners, staff, and society as a whole in line with the Happiness Meter initiative launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to measure the public’s happiness and their satisfaction with government services on a daily basis.

Research & Development and Innovation focuses on how to link research to innovation, increasing productivity and competitiveness, and anticipating risks related to investment in research and development. The third theme focuses on the Smart City and mechanisms to achieve the Smart Dubai initiative launched by HH Sheikh Mohammed bin Rashid Al Maktoum, to transform Dubai into the smartest city in the world in the next three years through 100 initiatives and 1,000 smart services that enhance the quality of life in Dubai. DEWA helps to achieve this initiative through implementing smart meters and grids, promoting clean and renewable energy resources, and the smart services it provides to its partners, customers, and other stakeholders.

The fourth theme of the brainstorming campaign focuses on sustainability and DEWA’s efforts to achieve it. These efforts include demand side management, enhancing public awareness on electricity and water conservation, climate change, protecting the environment, and developing governance and the regulatory frameworks that develop the environmental sustainability of Dubai.

“This public brainstorming campaign complements the Government Creativity Lab initiative launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. DEWA has introduced the creativity lab as a standard practice early this year in line with the vision of His Highness and our strategy to adopt brainstorming as one of the established methodologies in organisational decision making. This campaign supports our vision to become a sustainable world-class utility and our strategy to engage customers, partners and stakeholders in the sustainable development of Dubai, and developing our operations and services to achieve the happiness of our customers. The campaign also highlights DEWA’s projects and current and future initiatives to raise public awareness and streamline our vision with individuals and organisations to promote the overall development of Dubai,” said HE Saeed Mohammed Al Tayer, MD & CEO of DEWA.

Al Tayer noted that the brainstorming campaigns DEWA launces at the organisational and community levels are an important input to achieve the Dubai Plan 2021 which has six main themes: a city of happy, creative and empowered people, an inclusive and cohesive society, the preferred place to live, work and visit, a smart and sustainable city, a pivotal hub in the global economy, and a pioneering and excellent government.

“The feedback we receive as a result of the brainstorming campaign will serve as an important intellectual reference to evaluate our operations, services, and strategic direction. We will also make use of these ideas and suggestions at the interactive workshops DEWA organises, on a regular basis, for its staff, partners, and stakeholders,” added Al Tayer.

“The campaign encourages customers and Dubai residents to provide new and creative ideas on how to better conserve water and electricity at homes, businesses, and the workplace. It includes a large segment of society in DEWA’s awareness initiatives and programmes, which have been playing a considerable role in reducing electricity and water consumption in the residential, commercial and industrial sectors,” concluded Al Tayer.

Individuals and organisations can contribute their suggestions and ideas in the brainstorming campaign on DEWA’s social media channels on Facebook, Twitter, and Instagram using the hashtag #CreativityLabDEWA.

For more information, please contact:

Ribal Dayekh/Noora Khoory
Dubai Electricity and Water Authority
+9714 515 1784