Complex Made Simple

Exclusive: IoT, other disruptive technologies, redefining SEO strategies

Iot, AI, and voice assistants are changing the way marketers look at SEO strategies

IoT (Internet of things) is one of the biggest technology developments of the past decades and is now having a major impact in SEO strategies Other disruptive technologies are redefining SEO rules. For instance, Artificial Intelligence or Voice Assistants are changing the way people perform searches Featured snippets are crucial since they are usually the answer to questions using voice search

By: Emma Smith, PR and content manager at Fonvirtual. Fonvirtual provides companies and entrepreneurs with international virtual phone numbers and other virtual services.

 IoT (Internet of things) is one of the biggest technology developments of the past decades and is now having a major impact in SEO strategies.

Internet of things refers to all digital devices that can connect to the internet. Digital devices have morphed into IoT once a wifi connection has been incorporated to them. 

Some of the most well known IoT devices are the electro domestics, such as smart home devices. Some ovens and even refrigerators are now connected to the internet. 

This technology is becoming more and more popular by the day. It is also expanding to new environments, not just domestic spaces. 

Read: Expert: The Great Potential for Arabic SEO

The triggering factor behind the rise of the popularity of IoT is the inexpensive costs. Reducing expenses is quite easy with IoT since devices will be automatically turned off when they are no longer being used. This simple but important feature will not only help you save money but it will also help you save energy. 

IoT enhances regular, everyday items. Just with a simple wifi connection, your fridge will now be able to send you text messages telling you what should or shouldn’t be on your grocery shopping list.

Marketers are now putting all their efforts into becoming the top provider in their industry. They do this in hopes that Amazon will place them as one of the best candidates for Dash Buttons. Dash buttons are IoT buttons created by Amazon. They are placed on walls and cabinets all around the house. Every time someone needs to restock an item, they press the button. Thanks to its WiFi connection, customers will be able to replace products automatically. Consumers just have to press the button and it will instantly order the product using their Amazon account. 

This is definitely having a major impact on the way marketers are orienting their new marketing campaigns. 

Read Big mistake: 5 digital marketing blunders and how to avoid them

Besides IoT, there are other disruptive technologies redefining SEO rules. For instance, Artificial Intelligence or Voice Assistants are changing the way people perform searches.

More users rely on voice assistants to perform a search every day. Voice assistants such as Alexa, Google, or Siri, which are based on speech recognition and voice interaction, are the most common. 

Due to how popular these digital assistants have become, companies must identify the differences between keywords typed into a search engine and sentences used in voice search. Having both of these implemented in your website can significantly increase traffic to your website. 

Brands have to make sure they rank first since voice assistants usually only show the top result for general questions. 

Therefore, featured snippets are now more important than ever. For voice search, traffic is not as relevant as featured snippets. Featured snippets are crucial since they are usually the answer to questions using voice search. People using voice search also typically ask full sentence questions. A brief and concise featured snippet can take your company to the first position. 

Exclusive: The UAE’s own voice app Wrappup gets acquired by Cisco

Other factors such as page speed and HTTPS can contribute to getting the first position. On average, websites displayed through a voice-activated assistant search usually loads faster than websites shown on search engines. They usually load in about 4.6 seconds. 

Indeed, IoT and voice-activated assistants are changing the rules of SEO. In general, they are changing the way of doing business. 

The use of Artificial Intelligence, advanced telecommunications services, and virtual reality in business is now a fact. The way of doing business is expected to drastically change in the following years due to these innovations. 

Companies must embrace these technologies and take the opportunity to modernize their business strategies.