dnata travel, the Middle East’s top travel agency, has developed new tours and services designed to care for the needs of Muslim travellers.
Called “Holidays Tailored for You,” the program offers Muslim holidaymakers trip packages that allow them to practice their faith easily at a number of destinations, including exotic beach vacations in Zanzibar, action-packed adventures in Kuala Lumpur and cultural excursions in Geneva.
These packages include Muslim-friendly hotel accommodations, many of which serve halal food; have prayer rooms on-site; provide prayer mats, Qurans and Qibla indicators in every room; come with alcohol-free minibars; and offer Ramadan-focused catering options. In addition to hotels, dnata travel is able to customise other aspects of a holiday, including excursions operated by Muslim staff.
“Halal tourism is one of the fastest growing segments in the global travel industry representing $230 billion in annual spending by 2020¹,” said Abdulla Tawakul, Senior Vice President, dnata Travel Middle East & India. “As the largest travel agency in the Middle East, dnata travel is uniquely equipped with the knowledge and resources needed to book holidays that better allow customers to practice their faith,” he added.
The new service will focus on customers in the world’s 57 Muslim countries, with a large portion of bookings expected from Gulf Cooperation Council countries. dnata travel also expects to attract an interest from customers in Western Europe, including the United Kingdom and Spain.
The decision by dnata travel to cater to this important segment of travellers comes on the heels of research which shows Muslim travellers biggest un-met needs on holidays are access to Halal food and a Muslim-friendly experience. The new packages can be booked immediately by calling 800 dnata (36282), visiting a nearby dnata travel outlet, or by logging onto dnatatravel.com. Trips are customised for each customer, and can include whole packages or individual components.
Established in 1959, dnata travel serves more than 7 million customers each year and has annual revenue of AED 2.7 billion. With more than 200 in-person outlets across the world in over 50 countries, dnata travel assists more than 222,000 passengers and books 19,000 hotel stays per day. The agency is the recipient of some of the industry’s most coveted awards, including Best Service Performance Brand and the Middle East’s Leading Tour Operator by the World Travel Awards.