Complex Made Simple

du, Majid Al Futtaim, Beam Wallet sign Landmark partnership

New partnership aims to transform shopping experience and boost the UAE’s Smart City capability.

du, Majid Al Futtaim Group (MAF) and Beam Wallet, have signed a landmark partnership to unlock the true potential of mobile shopping across the region, creating more opportunities for consumers to earn rewards and save money.

The collaboration represents a unique approach to building digital wallet capability, for the first time, combining the consumer reach of a leading telecommunications provider, a market-dominant retailer and an already successful mobile commerce and rewards platform.

The partnership will significantly extend the reach of Beam Wallet, a revolutionary App bridging the gap between online and offline retail environments to give shoppers convenience, security and exceptional rewards via their smartphones. The Beam Wallet already offers exclusive offers in more than 1,100 retail outlets in the UAE, which will extend to over 2,000 by Q1 2015 through Majid Al Futtaim’s diverse portfolio of leisure and retail outlets. du’s vast customer base will also benefit from exclusive Beam Wallet deals. Given the country’s leading smartphone penetration, the partners believe Beam wallet could one day account for one in 10 transactions in the UAE.

The deal represents an evolutionary step in the development of smart city living in the UAE, with the card-less digital wallet now delivering a smarter shopping experience to a much wider audience through Beam Wallet. The partnership also adds to du’s existing RTA mobile solutions allowing customers to use their smartphones to pay for travel and parking.

Osman Sultan, CEO, du, said: “Our ambition goes beyond providing customers with phone lines, internet and TV; we’re offering digital services that add life to life and supporting the UAE leadership‘s vision of a Smart City. The UAE is well regarded for its retail infrastructure, with some of the most tech savvy consumers in the world – this creates the perfect environment for us to set global standards for digital shopping.”

Iyad Malas, CEO, Majid Al Futtaim Group, said: “The future of retail is intrinsically linked to mobile technology, and our participation in this partnership recognises the value and opportunity for each partner and their customers. This certainly enhances our leadership in creating innovative and rewarding shopping experiences for our customers, and ensures we harness the latest technology applications across our many brands.”

Shezan Amiji, co-founder Beam Wallet, said: “There are two significant elements to this story. Not only does Beam Wallet provide a platform and product that delivers more than any other solution available globally right now, but this partnership is probably a world-first too. This brings together best-in-class industry players – a telco with access to a large customer base, a regional retail leader with a broad network of retail touch-points, and a digital platform that delivers a mobile commerce proposition that is equally compelling for both consumers and retailers.”

Free to use and downloadable on any smartphone device running iOS or Android, Beam Wallet works over any platform, with any participating retailer, and enables consumers to make convenient and secure payments, and benefit from valuable offers and earn rewards. Shoppers are alerted to rewards at nearby outlets which can be redeemed at point of sale when purchasing items using their phone.

The agreement was signed by Osman Sultan, CEO, du; Iyad Malas, CEO, Majid Al Futtaim Group; and Shezan Amiji, co-founder, Beam Wallet, at du’s head office. Several senior representatives of each company were also present at the ceremony.