Complex Made Simple

What Dubai airports, airlines, retailers fear most during holiday travel

Dubai airports are 4 days away from experiencing peak travel on Friday, December 21 and the following day Dec 22 during the pre-Christmas mass exodus by residents.

Last week, Emirates Airlines encouraged passengers to arrive at the airport three hours early for the coming weekend due to peak travel demand at the end of the year.

The airline said it expected 100,000 passengers at Dubai International Airport’s Terminal 3 from Thursday, Dec 13 to Saturday, Dec 15, with 30,000 scheduled to travel on Friday, December 14 alone.

This week, a similar rush is expected with the number of passengers set to peak again.

Read: Smart Dubai Airport is saving passengers’ much-needed time

Passengers can physically check-in for their flight between six hours and 60 minutes prior to departure. Online check-in is available between 48 hours and 90 minutes from departure.

Emirates said gates would open 90 minutes before departure and boarding would begin 45 minutes before. Passenger face being unable to board if they don’t reach the gate by 20 minutes to departure.

This sounds like a great opportunity for retailers and airlines to cash in, but dangers lurk.

Read: Dubai airport sees rise in traffic after ME traffic growth dips

It’s Christmas (Down) Time

Claude Schuck, regional manager, Middle East & Central Africa at Veeam comments:

“I think this huge peak in the number of people traveling on holidays will have a huge impact on the various systems and applications being used by Dubai immigration, Dubai Duty-Free retail outlets, and various airlines. Days like this have the potential to bring large profits to companies if the right technology solutions are in place to manage the vast amounts of data being generated and critical applications that need to be available 100% of the time. System downtime, on the other hand, can lead to disastrous consequences including loss of brand reputation and customer confidence and negative financial implications.

“What is key is that organizations run through these scenarios and test their infrastructure time and time again – leading to peace of mind that any system failure can be recovered in minutes and seconds, not hours.

Read: Here’s how retailers risk losing 81% of their loyal customers

“Being an Always-On business allows organizations to compete in the modern economy. For businesses to continue to compete, attract the best talent and succeed, they must embrace innovative Availability solutions. If they do not, the ramifications could be significant.”