As part of its efforts to boost tourism and travel inflow, in line with Dubai Summer Surprises (DSS) 2015, Dubai Customs takes the responsibility to welcome Dubai’s visitors and holidaymakers in a very festive ambience, matching the good spirits of the eventful summer season.
This year’s DSS aims to further enhance the emirate’s internationally renowned image as a top summer destination for family tourism and entertainment with a myriad of activities specially designed to cheer up the kids.
In fulfilment of the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to provide Dubai’s visitors with the highest levels of care and attention; Dubai Customs’ Passenger Operations Department continues to offer a one-of-a kind welcome to tourists and vacationers coming to Dubai to enjoy the spirits of Dubai Summer Surprises.
The first of these jolly surprises is made to them at Customs counters in Dubai International Airport and Al Maktoum Airport terminals. As soon as passengers arrive there, Customs inspectors would present their children with the widely-admired mascot “Modhesh”, which is now an international icon for entertainment and celebration of childhood in DSS.
“Supporting sustainable economic development in all business sectors within the UAE, in general, and Dubai, in particular, tops our priorities,” said His Excellency Sultan Ahmed Bin Sulayem, Chairman of DP World, and Chairman of Ports, Customs and Free Zone Corporation (PCFC). “Therefore, we are very keen to ensure that economic growth is equally boosted in more other sectors alongside foreign trade, ports, and logistics, especially tourism industry which assumes great importance in the economic development strategies of both UAE Vision 2021 and Dubai Plan 2021.”
Bin Sulayem further noted, “The increasing success achieved by Dubai’s tourism and travel industry motivates us to level up our services at PCFC to meet the needs and requirements of the future growth promised for this dynamic sector. The PCFC strongly backs the Government of Dubai to increase travel and tourism influx by promoting marine tourism. We have established a number of cruise terminals at DP World’s Port Rashid, the latest of which was Hamdan bin Mohammed Cruise Terminal that helped increase the total capacity of Dubai’s three cruise terminals by 5 million tourists, adding up to 7 million tourists per year.”
Dubai’s festivals as well as tourism and shopping events mark the most important season that attracts the highest influx of travellers and tourists from all over the world to the emirate, according to Director of Dubai Customs, His Excellency Ahmed Mahboob Musabih. “This is one of the reasons why Dubai Customs is fervently engaged to make such events, specifically Dubai Shopping Festival and Dubai Summer Surprises, more successful. By facilitating the passage of inbound travellers at different Dubai airports and expediting procedures for their Customs clearance with top-notch tourist friendly services, where no delays are possible, we make sure that all vacationers can immediately start having an comfortably enjoyable holiday experience in Dubai,” observed H.E. Musabih.
Mr. Ahmed Bin Lahej, Director of Passenger Operations Department at Dubai Customs, said that: “At passenger customs operations, we take to heart our duty to present a perfect image of Dubai and the country to all arrivals, whom our staff greet courteously with a welcoming smile that lets them feel the true spirit of Dubai and the generosity of its people.”
In the same context, he added, toys shaped as the DSS “Modhesh” are distributed to children as part of the Passenger Operations Department’s initiative to make the hospitable atmosphere at Dubai airports more family-like and help notch up yet another success for Dubai Summer Surprises.
The senior officer of Passenger Operations at Dubai Customs underscored DC’s commitment and devotion to treating all visitors alike as civilly as the spirit of Dubai is known for – being a cosmopolitan city where people from more than 200 nationalities live in harmony.