As part of the Dubai Green Tourism Awards, the Department of Tourism and Commerce Marketing (Dubai Tourism) has recognised 10 hotels and tourism businesses in the emirate for their environmental and sustainable practices.
In a special ceremony held in the Al Multaqua Ballroom of the Dubai World Trade Centre on the third day of Arabian Travel Market 2015 (ATM), Al Bustan Rotana took the award in the five-star category; Novotel Deira City Centre in the four-star category; Suite Novotel in the three-star category; Ibis Deira City Centre in the two-star category; Savoy Crest Hotel Apartments in the deluxe apartment category and Villa Rotana in the standard apartment category.
Platinum Heritage Desert Camp was awarded in the desert camps category, and special awards went to Rose Rayhaan by Rotana for most improved sustainability practices; Regal Plaza Hotel for most innovative ideas; and Holiday Inn Al Barsha for best waste management practices.
Launched in 2009, the biennial awards are held to recognise those companies within the tourism sector that have demonstrated good practices when it comes to reducing the company’s carbon footprint, in efforts to promote sustainability of the tourism industry.
The main objectives of the awards are threefold: to develop guidelines that enable the tourism industry to become more sustainable; create a network on sustainability and enable sharing of best practices; and to recognise sustainability efforts and achievements within the industry.
Yousef Lootah, Executive Director, Tourism Development & Investments and Chairman of Dubai Green Tourism Award Programme said: “In line with His Highness Sheikh Mohammed bin Rashid Al Maktoum UAE Vice President, Prime Minister and Ruler of Dubai vision for Dubai as a sustainable city, the Dubai Green Tourism Awards sets the foundation for Dubai’s tourism industry to work cooperatively to achieve better sustainability practices. The awards are also an endeavor to recognize the hard work by stakeholders who have invested in sustainable practices and to encourage and guide other tourism businesses to follow suit and shape a more sustainable tourism sector.We are delighted to have awarded 10 businesses and we will continue to work with the industry to protect and maintain our emirate so that generations of the future can enjoy all that Dubai has to offer.”
To date, the awards and industry work undertaken by Dubai Tourism have had a direct result on the green economy; lowering carbon emissions by 10,000 tonnes CO2.
The 2015 awards saw over 81 applications – a 30 per cent increase in participation since the launch in 2009of the Awards. Each nomination is evaluated and assessed by Dubai Tourism, Dubai Electricity and Water Authority (DEWA), and Dubai Municipality, whereby they are graded on four main criteria: environmental strategies; performance and results; education/training & awareness; and awards & recognition.
“The Dubai Green Tourism Award in its current session, shows clear support from the Dubai government to move towards sustainability by encouraging and honouring green initiatives and applications for sustainable processes in the provision of energy and water consumption, as well as reducing carbon emissions, that carry directly into creating the perfect environment for all who might use the hotels. In doing so Dubai guarantees that it will be a source of happiness that provides services according to the highest international standards both promoting sustainable green tourism and without causing further harm to the environment,” comments Engineer Abdullah Rafee, Assistant Director-Engineering and Planning Department, Dubai Municipality.
“We participate in the Dubai Green Tourism Awards as we see its importance and active role in supporting Emirati efforts to promote sustainability across all sectors of the UAE including the tourism and hospitality sector, which has recorded year-on-year growth,” said Khawla Al Mehairi, the DEWA Vice President of Marketing & Corporate Communications. “Over the past years, the award has supported DEWA’s efforts to strengthen the foundations of environmental sustainability, rationalise electricity and water use to save natural resources and limit Dubai’s carbon footprint.”
The Awards are part of the emirate’s wider ambitions as laid out in the Dubai Government’s Green Growth Strategy to manage the overall resources within all industries in Dubai. The programme looks at addressing the root causes of the emirate’s environmental impact, with just some of the areas of focus being: solar energy; fuel efficiency within transportation; landfill gas capture for power production; and cooling systems.