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Dubai unveils Calendar of Events for 19th edition of DFS

Dubai has unveiled the Calendar of Events for the 19th edition of Dubai Shopping Festival (DSF), which will be held from 2 January to 2 February, 2014, setting the stage for highlighting the emirate as an international family tourism destination that offers unique shopping experiences.

The DSF 2014 Calendar of Events features a line-up of over 150 events and activities spread across the city at key DSF destinations such as Sheikh Mohammed Bin Rashid Boulevard, Al Seef Street, Al Rigga Street, and The Walk- Jumeirah Beach Residence. It features attractions in diverse fields from shopping to entertainment, fashion to lifestyle, and arts and culture including international shows, concerts, shopping promotions, and mega raffles offering prizes worth millions of dirhams, that is a true manifestation of the festival theme “Shop at your Best” aimed at ensuring it becomes the most memorable edition yet since the shopping and entertainment extravaganza was launched in 1996.

Unveiling the DSF 2014 Calendar of Events, Her Excellency, Laila Mohammed Suhail, CEO, Dubai Festivals and Retail Establishment, an agency of Dubai’s Department of Tourism and Commerce Marketing, and the organizers of the annual DSF, said: “With all eyes on Dubai post Expo 2020 win, we are fully aware that we have to rise up to the expectations as DSF 2014 is the first festival after the announcement. We have made extra efforts to make sure that DSF truly lives up to its reputation as a festival for all by identifying a number of additional and special areas of Dubai to host the numerous activities to enable maximum exposure and opportunities for visitors to experience the vibrancy of this extravaganza and also reap its benefits. Indeed, DSF compliments Dubai’s position as the tourism destination of choice in the region by narrowing the gap between the tourism and retail sectors under a common platform where businesses in both sectors work together to give visitors an enriching and memorable holiday experience.”

Studies have revealed that Dubai is well on course to achieving its Tourism Vision for 2020 of attracting 20 million tourists and Dhs300bn in tourism revenues annually, of which a major share would come from retail sales. Retail purchases by visitors is set to reach almost Dhs33bn by 2017, accounting for more than a quarter of total sales, which is expected to increase at 5.7% annually over the period 2013-2017.

DSF 2014 Calendar of Events
The 19th edition of the Dubai Shopping Festival will get into full swing right from the opening day on January 2nd, ensuring that the festive spirit permeates throughout the city during the 32-day extravaganza.

From the DSF Carnival – the biggest carnival parade in the history of festival, to exciting fashion events such as the The Vertical Fashion Show done from mind-boggling heights, from spectacular fireworks to international concerts, theatrical and character shows that entice the visitors into a fun-filled journey packed with lots of entertainment and excitement, DSF promises to create unforgettable memories for families from around the world.

Other highlights include Michael Jackson The Immortal World Tour by Cirque du Soleil, the DSF Music Nights concerts featuring some of the popular artistes and entertainers in the Arab world including Mohamed Mounir, Nancy Ajram, Rabeh Saqer, Balqees , Mohammed Abdo, Hatem al Iraqi and Majid Al Mohandes, the Bedouin Lifestyle that will recreate the classic atmosphere of a bygone era and Carpet & Art Oasis, an exhibition and sale of some of the rarest, largest, and most unique carpets and rugs from around the world, as well works of art and handicrafts are also on display.

Further at the Al Shindagha Heritage Area, a wide spread of activities showcasing the rich Emirati heritage will offer visitors the opportunity to absorb the heritage and culture of the UAE through several activities such as traditional folklore groups, traditional weddings diving shows, traditional games and bands, a traditional souk, traditional food, marine-related handicrafts, a falconry show and a camel caravan.

DSF is known for its mind-boggling raffles and promotions and the 19th edition will be no different as it will be offering life-changing prizes and big rewards for shoppers throughout the 32-day extravaganza including the Infiniti Mega Raffle that will give visitors the dream opportunity take home daily not one but two luxury Infiniti cars a cash prize of Dhs100,000! DSF visitors can also win one Nissan car a day at the Nissan Grand Raffle while the Dubai Gold and Jewellery Group will be running a multi-million dirham Gold Raffle offering shoppers the chance to win fabulous gold prizes and Diamond Solitaire rings every day.

What’s more, shoppers can also participate in a SHOP & WIN promotion to win a cash prize of Dhs500,000 while customers who dine at participating food outlets in the DINE & WIN promotion stand to win a prize of Dhs350,000 in cash.

Journalists from the regional media will also be honoured for their efforts at showcasing and creating awareness of DSF 2014 at the annual DSF Journalism Award. Entries for the Award are judged by a highly respected jury panel on an evaluation criteria based on the style of writing, quality of research, quality of content, overall presentation, creativity in news angle, and the overall impact of the story.

For more information, please contact:
Hiba Al Zouhbi
Media Relations Executive
Tel: +9652 2916093
Fax: +965 2 2916096