Complex Made Simple

du’s retail network goes greener as new Signature Shop is certified as UAE’s greenest telecom retail store

Within days of its official inauguration, du’s second largest Signature Shop was awarded a LEED Platinum certification, scoring 90 out of a possible 110 points to make it the UAE’s greenest telecom retail outlet. This is the second du Shop to have achieved LEED Platinum certification, following in the footsteps of company’s green Shop in Fujairah City Centre.

Leadership in Energy and Environmental Design (LEED) certification is bestowed up buildings that employ best-in-class building strategies and practices. du’s newest Signature Shop is located in Mirdiff City Centre, which is LEED Gold certified.

As well as being environmentally-conscious in its design and construction, the du Shop is designed with customer experience in mind to make transactions quick and convenient.

Abdulhadi Alalyak, Vice President – Asset Management and Corporate Administration, du, said, “Our newest du Shop is the embodiment of our commitment to adding life to life through services that bring more convenience, while adhering to our sustainability values. It sets an example of the possibilities of bringing sustainability into retail, in ways that will add more value by improving customer experience. The launch of our second LEED Platinum certified Shop is in line with our support of the UAE leadership’s vision of a more sustainable future for the UAE.”

The Mirdiff City Centre Signature Shop was designed by using sustainable features incorporated in its design which include:
-100% lights controlled by motion sensors
-100% Energy Star rated equipment
-FSC certified new wood
-89% construction waste was saved from being diverted to landfill
-40.3% furniture and furnishings are re-used
-Lighting power reduced by 45.6%
-18.6% recycled materials
-30.3% regional materials
-Indoor air quality monitoring system
-High quality indoor environment for occupants using low-emitting adhesives, paints, flooring and wood
-HVAC equipment are efficient with appropriate zoning and controls
-Renewable Energy Certificates (RECs) of 95,536 KWh provided for green power.
-Store is located in LEED Gold Certified Mall

du has a strong commitment to sustainability, and has implemented initiatives across its business to achieve its sustainable goals. These include the installation of hybrid energy solutions in its base transceiver stations to cut back on fossil fuel consumption and carbon emissions; e-billing to reduce paper consumption, and a suite of innovative offerings that create social and environmental value, such as enabling easier communication for UAE’s expatriate labour workforce, cloud services for lower costs and increased efficiency and more. Additionally, the company is committed to increasing its 34% Emiratisation level, and to encouraging the people of the UAE to adopt a healthier lifestyle through its Every Step Counts national wellbeing campaign.

For more info please contact:
Maryam Al Balooshi
PR Lead(Corporate)
Brand & Communications
Mobile: +971 55 953 0523
Email: [email protected]

Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Fax: +971 4 367 2615
Email: [email protected]