Complex Made Simple

Ebrahim K. Kanoo launches the new 2015 Toyota Camry in Bahrain

Be Stylish, Be Dynamic with the new 2015 Toyota Camry.

Toyota has raised the bar yet again with a bold, bumper-to-bumper redesign of the Toyota Camry for 2016 to add a new chapter in the illustrious history of the world’s most popular mid-size sedan.

The new 2016 Toyota Camry was officially launched at a press conference involving the top management of Ebrahim K. Kanoo and Toyota officials on Tuesday 2nd of June, 2015 at the Toyota showroom in Sitra.

According to the car’s Chief Engineer Masato Katsumata, the new-look Camry was developed for customers who want a car with more emotional styling and greater driving enjoyment.

“We wanted to produce a Camry that appeals to its traditional customers as well as to younger buyers,” he said.

As a result, the latest Camry is the boldest-looking Camry ever. The car is more expressive, more athletic and more confident.”

Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, TOYOTA Motor Corporation, said, “The new Toyota Camry blends an evolution of the car’s values – such as comfort, efficiency, reliability and safety – with a more appealing design and engaging driving experience. With its striking hood lines and statement-making front grille, the car is designed for those who dare to be bold, and combines refinement and performance like never before. I would like to thank our customers in the region for their loyalty and support over the years. The new Camry is our way of repaying their trust by making a truly special vehicle for them.”

The 2016 Camry is offered in four variants – the GL, GLX, SE, and the newly added sportier grade XSE.

An aggressive looking front bumper and grille and side character lines give the new Camry a far more expressive style.In profile, a pronounced body line starts from the Camry’s muscular front fender and spans across the doors and rear quarter panel, conveying a sense of motion.

Sleek new headlamps are the eyes in a new Camry face that makes an immediate impression.

The 2016 model Camry XSE offers LED low- and high beams with front turn signal indicators and LED DRLs integrated for an elegant appearance with a sleek centre console stack with a 4.2-inch TFT-screen.

The new model offers 17-inch wheels and an available dual exhaust signals impressive performance.

Sit inside the 2016 Camry and you will very quickly see, and feel, the difference. Genuine leather-trimmed surfaces are situated throughout the cabin, and trim elements are finished in wood-grain-style accents and satin chrome. The front seatback height and the cushion shape have been modified. Adding to class-leading comfort and utility quotient of the new Camry, it includes a6-speaker audio system.

The 2016 Camry is available in 10 colours, including two new colours – Dark Blue and Light Blue. Four interior colours are also available: Ivory, Grey, Black, Grey& Black.

If the new Camry looks like a stunner, it drives like a dream. The car features a new 2.5litre four-cylinder engine that produces 181 horsepower and 235 Nm of torque, allowing it to deliver best-in-class engine performance and quietness. The engine employs Dual Variable Valve Timing with intelligence (Dual VVT-i).

A 6-speed automatic transmission is complemented by an innovative flex-start control contributing to excellent fuel economy. The newly developed Electric Power Steering (EPS) on all 2016 Camry models is tuned for better on-road feel, enhanced stability and more direct-feeling steering inputs.

The 2016 Camry continues Toyota’s comprehensive approach to safety to ensure peace of mind for customers, with the car coming equipped with an array of safety features, including Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and more.

The new Camry also employs advanced collision safety technology designed to not only ensure occupant safety but also to reduce pedestrian injuries.

Bold, aggressive and stylishly modern, the new sport model (XSE) makes an immediate design statement with its smoked chrome upper grill, piano black lower grill and dark chrome coated headlamps. The car’s edgy look injects some serious high-end sportiness to the Camry nameplate.

The XSE grade comes loaded with a raft of exclusive features in the form of automatic air conditioning control panel, sporty seats dressed in Alcantara and genuine leather, a newly designed two dial Optitron meter, and race-inspired paddle shifters that put the power at customer fingertips.

The Camry XSE also features 17-inch wheels and a more sharply tuned suspension and steering along with satin chrome ornamentation with an enhanced quality feel that helps reduce light reflecting fromeach part. Additional under covers fins have been adopted leading to excellent aerodynamic performance& handling stability. A total of 9 exterior colours are available for the XSE grade.