Complex Made Simple

Egyptian Tourism Promotion Authority and Rotana to promote Arab tourism in Egypt

ETPA and Rotana sign agreement to promote "2014...the year of Arab Tourism"


The Egyptian Tourism Promotion Authorities announced the signing of a protocol of cooperation with Rotana for the initial purpose of promoting Arab tourism in Egypt again. The aim is to organize several events involving concerts and parties with the participation of Arab performers all over Egypt at an affordable cost. The agreement was signed by Egyptian Ambassador, Naser Hamdy and Chairman of the Board of Directors and President of Rotana, Salem Al Hindi, in the presence of a high level delegation from the Egyptian government, which included the governor of South Sinai, Major General Khaled Fouda, the Governor of the Red Sea, Major General Ahmed Abdullah, Head of the Chamber of Tourism in South Sinai and board member of the Egyptian Travel Agents Association, Mohammed Fayez, in addition to a group of leaders from Rotana – Vice President Firas Khashman and Executive Manager of digital media, Sherif Iskander.

Under this protocol, Rotana will organize the events for the common purpose of attracting tourism around Cairo, Alexandria, Sharm El Sheikh, Hurghada, Marsa Alam, Luxor, Aswan and the northern coast with the aim of promoting the motto “2014…the year of Arab Tourism”. The events will coincide with the Gulf holidays and this will help support the influx of tourist traffic from the Gulf region. Ambassador Nasser Hamdy mentions how Egypt is renowned for its people’s hospitable nature and will be welcoming its guests to the breathtaking landmarks and touristic destinations which will offer them a great opportunity to discover and enjoy all its thrills, any time of year.

Tourism in Egypt accounted for eleven percent of the Gross Domestic Product (GDP) rate in 2012, according to Egyptian national newspaper, Al Ahram. The newspaper highlights the 25 percent drop of tourism which came to 765,000 in 2013. The tourism sector in Egypt has received several blows since the political uprisings in the last two years, hence the ETPA plans to revive that in collaboration with Rotana.