At the Arabian Travel Market, Emaar Hospitality Group, the hospitality & leisure business of global developer Emaar Properties, announced its ambitious international expansion to Nigeria and Bahrain through hotel and serviced residence management contracts.
Building on its strong competencies in managing mixed-use projects including hotels and serviced residences, the new markets add to the existing international presence of Emaar Hospitality Group’s flagship hotel brand, The Address Hotels + Resorts in Turkey and Egypt.
Emaar Hospitality Group has signed the management contracts for hotels and serviced residences in Nigeria and Bahrain with Eagle Hills, an Abu Dhabi-based private investment company, which develops new city hubs and mixed-use projects in high-growth international markets.
Philippe Zuber, Chief Operating Officer of Emaar Hospitality Group, said: “Our management contracts to operate hotels and serviced residences in Nigeria and Bahrain, further adding to our presence in Turkey and Egypt, is a strong testament to our credentials in delivering world-class hospitality services. Emaar Hospitality Group is set apart by our exceptional track-record in managing hotels and serviced residences, a skillset that has enabled us to drive our rapid international growth. Expanding to new markets has always been part of our development strategy and our strong operations in Dubai, a multicultural city with over 200 nationalities, have instilled in us the confidence and competency levels to meet region-specific hospitality requirements in global markets.”
He added: “We have built distinctive niche hospitality experiences in Dubai through our three hotel brands, leisure assets and lifestyle dining division. We will draw on the success of these as well as our fundamental differential – the ability to deliver tangible guest benefits matched by superior service standards and technology integration – across all these new properties. In all our international markets, the properties are located in breathtaking locations and are part of integrated lifestyle developments. This enables us not only to deliver world-class hospitality but also to support these economies in boosting their tourism sectors.”
In Nigeria, The Address Hotels + Resorts will operate The Address Centenary City Abuja and The Address Residences Centenary City Abuja. The hotel and residence projects are part of Centenary City, Abuja, a path-breaking development which also features an international commercial centre, The Mall of Nigeria and Africa Square & Tower, all iconic destinations.
In Bahrain, the five star premium hotel brand will operate The Address Marassi Al Bahrain and The Address Residences Marassi Al Bahrain, in addition to Vida Hotels and Resorts, a young brand launched by Emaar Hospitality Group for the new generation of tech-savvy entrepreneurs and professionals, to operate Vida Marassi Al Bahrain and Vida Residences Marassi Al Bahrain. This marks the first international expansion of the Vida Hotels and Resorts brand, which currently operates two hotels in Dubai – Vida Downtown Dubai and Manzil Downtown Dubai. All the projects are scheduled for opening in 2018.
A smart city for the future that combines tourism and the community, Marassi Al Bahrain is a distinguished urban project by Eagle Hills, as part of a joint venture agreement with Diyar, the developer of mega-project Diyar Al Muharraq. Both The Address and Vida properties in Marassi Al Bahrain are integrated within a new 190,000 sq m lifestyle mall offering high-end retail, private residential facilities and a world-class waterfront boardwalk promenade.
The Address Hotels + Resorts already has an impressive international footprint with three properties under its remit in Turkey. These include The Address Istanbul, a 49-storey architectural marvel that is in the heart of Emaar Square, a mixed-use project by Emaar Properties, and the premium collection of 5-star homes, The Address Residence Istanbul, located on levels 12 to 19 of the property. Further, it manages The Address Residences Emaar Square, a limited collection of only 73 fully-furnished, luxury homes.
In Egypt, The Address brand operates The Address Marassi Golf Resort & Spa in Egypt, which is an integral part of the Marassi master-planned community developed by Emaar Misr.
The Address Centenary City Abuja and The Address Residences Centenary City Abuja mark the first phase of development of Centenary City, Abuja, a vibrant mixed-use city district centred on the principles of sustainable urban development, located just 12 km away from the International Airport and 20 km from the existing Abuja City Centre.
Assuring a five-star hospitality experience, the projects are set in approximately 25 hectares with over 520,000 sq m of hotel suites and residential apartments. The Address hotel will have 242 rooms, and modern amenities for business and leisure including two restaurants, a destination lounge, advanced business centre, spa & wellness centre, and outdoor pool and deck opening to landscaped areas. The Address Residences include 424 apartments with 1, 2 and 3 bedrooms set in four towers, as well as exclusive luxury villas set in approximately 6.3 hectares of land.
The Address Marassi Al Bahrain hotel will feature 110 rooms including 17 suites, and will have all advanced lifestyle facilities including oceanfront restaurants and lounges, meeting facilities, spa & wellness centre, and outdoor pool and deck areas. The hotel offers direct access to the lifestyle mall and a dedicated beachfront area managed by The Address Hotels + Resorts. There are 130 residences of The Address, in 1, 2, and 3-bedrooms, all overlooking the waterfront.
Vida Marassi Al Bahrain hotel has 160 rooms that serve as smart hubs where inspiring mind meet and connect. Also offering sea-facing views, the hotel’s amenities include elegant dining destinations, poolside F&B, business centre, spa, wellness centre and outdoor pool. The hotel offers direct access to the lifestyle mall. Vida Hotels and Resorts will also manage 140-branded serviced residences in 1, 2 and 3-bedrooms.
At the forefront in embracing digital technology across all touch-points, Emaar Hospitality Group will bring new digital experiences to guests across all these properties, while continuously pushing the boundaries of world-class hospitality through innovation, creativity, passion and a commitment for service excellence.