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Infographic: Email marketing optimization hacks & case studies

(This article originally appeared on

Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day – their inbox.

However, it’s not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer.

That being said, it’s more than evident that it’s time to start optimizing your email marketing campaign to get the most out of it. The team behind created the infographic below to provide you with the most efficient hacks, supported by case studies.

READ: Mimecast report reveals an 80% increase in business email compromise attacks

READ: FireEye: Two-thirds of email traffic wasn’t ‘clean’ in H1 2018