Complex Made Simple

Emirates Motor Company hosts AMG Drag Race

Launches the AMG Private Lounge for Mercedes-Benz fans in Abu Dhabi

Emirates Motor Company (EMC), the authorised distributor of Mercedes-Benz in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group, announced the launch of the online AMG Private Lounge at the 2nd Edition of the AMG Drag Race on 18 December, 2015 at Yas Drag Race Centre.

The AMG Private Lounge is a web-based platform designed exclusively for Mercedes-AMG drivers, offering access to exclusive digital content, allowing AMG owners to network and connect with AMG experts globally. The global community of AMG experts and drivers has over 34,000 members from more than 100 countries around the world.

At the race, Nassim Mourani, General Manager of EMC Passenger Cars, stated, “Connecting with our customers in different touch-points is imperative for us, and our annual AMG Drag Race activity was the best spot to get our racing Mercedes-AMG on-board the privileged-access global AMG Private Lounge portal. Complementing the power, performance and thrill of owning a Mercedes-AMG car, its membership gives owners access to members-only AMG lifestyle and motoring events, in addition to keeping them abreast of the latest AMG news, exclusive information, videos and images as well as technical information from AMG experts. Furthermore, it helps members connect with like-minded owners from around the world who share the same passion and interest in these exceptional motoring machines.”

For the second year, EMC hosted the heart-pumping AMG Drag Race featuring the drag racing kings of the region, Group 63 Club where Salah Al Amoodi driving the Mercedes-AMG E 63 earned First Place finishing the ¼ mile strip in 10.12. The Runner-up Khalid Al Mazroui drove the Mercedes-AMG ML 63 at a record time of 10.4, and grabbing Third Place was Tarish Al Qubaisi at 11.00 seconds driving the Mercedes-AMG E 63.

Now reaching over 2,000 members, Group 63 is a club founded by Khaled Al Mulla, Ahmed Al Qasimi, and Sultan Al Rahuomi which has brought together Emiratis, Omanis, Yemenis, Qataris, Iraqis, Bahrainis, Kuwaitis and Saudi Arabians with Mercedes-AMG cars starting with the 63 series and up. The club includes extremely unique and the most exclusive vehicles in the region, such as Mercedes-AMG 63, 65, Black Series, Brabus and other breathtaking editions.

The AMG Drag Race also featured a food court area, the Mercedes-Benz Boutique for Accessories, Photo Booth Station, and a raffle draw endorsed by the event’s sponsors. Safar Travel & Tourism – the General Sales Agents for Middle East Airlines (MEA), Cathay Pacific Airways and Swiss International Airlines in the Emirate of Abu Dhabi – was the Gold Sponsor giving out vouchers worth thousands to the champions of the race and raffle winners.

Silver Sponsors of the AMG Drag generously contributing with free products and services also to the top 3 racers and raffle winners were: AMG PETRONAS Formula One Team, Yas Marina Circuit, Michelin through Central Motors & Equipment (CME), HintHunt and Trayl.

In his closing remarks, Nassim added, “Twenty-five (25) eminent Mercedes-AMG 63 model owners gathered at the Yas Drag Racing Center to compete against one another for the EMC First Place title. Sprinting and revving on the drag racing road strip in expensively modified Mercedes-AMGs with a minimum horsepower of 580 and reaching 1000, was a magnificent sight for the hundreds of spectators which came down from across the UAE!”