Emirates, a global connector of people and places, renewed its individual global marketing agreements with the Tourism Boards of South Africa, Seychelles and Mauritius.
The three agreements aim to utilize Emirates’ growing global network to further boost inbound tourism to the Ocean Islands of Seychelles and Mauritius as well as South Africa.
Under the extended Memorandum of Agreements (MoAs), Emirates together with the Seychelles, Mauritius and South Africa Tourism Boards will put into effect a range of joint marketing activities focusing on promoting the three destinations in various regions.
The Agreements were signed by Orhan Abbas, Emirates Senior Vice President, Commercial Operations for Latin America, and Thulani Nzima, South African Tourism Chief Executive Officer; Sherin Naiken, Chief Executive Officer of the Seychelles Tourism Boardand; and Dr. Karl Mootoosamy, Director, Mauritius Tourism Promotion Authority; on the sidelines of the Arabian Travel Market 2015.
“By joining forces with each of the tourism body we are enhancing our efforts to increase the visibility of South Africa, Seychelles and Mauritius to support the tourism industry and further grow leisure traffic into these three popular countries,” said Mr Abbas. “I’m confident that our partnership with the Tourism Boards of South Africa, Seychelles and Mauritius, will attract global travellers to enjoy and discover the many and varied attractions that each gateway has to offer,” he added.
“In Emirates we have found a like-minded partner with the willingness to work together in growing the number of visitors to South Africa. We are excited to jointly discover and access markets in regions that have massive untapped potential. It is our mission to find and implement the best strategies to market South Africa and position it as the preferred travel destination. We are therefore delighted to collaborate with partners who can assist us in accessing new markets and spreading our footprint,” said Mr Nzima.
“The partnership between the Seychelles Tourism Board and Emirates Airline is an excellent example of a successful partnership at work. I would like to thank the airline for its unwavering support over many years and for a business relationship which continues to evolve and to go from strength to strength,” said Mr Naiken.
“We are very pleased to renew our partnership with Emirates, which is a key player in our diversification strategy, and receiving the support of a global player in this endeavour is very important to us. We have every reason to believe that this partnership will continue to be fruitful to both parties,” said Dr. Mootoosamy.
The Agreements will see marketing activities such as attendance of tourism trade shows and fairs, trade familiarisation trips, product presentations and workshops, amongst others, be undertaken to achieve the parties’ objectives.
Emirates, with its hub in Dubai, has a fleet of more than 230 aircraft and flies to more than 140 destinations across six continents. The airline operates four times daily to Johannesburg, twice daily to Cape Town and once daily to Durban. It flies double-daily flights to Seychelles and twice daily to Mauritius.