Complex Made Simple

Etisalat enhances its rich data-roaming portfolio with new monthly Business Traveler Packs

Etisalat, UAE’s largest telecommunication services provider, announced the launch of eight new data roaming ‘Business Traveler Packs’, allowing business customers the flexibility to choose from 30-day one-off packs to monthly recurring plans. The new plans are an extension to Etisalat’s competitive business data packs launched last year, making Etisalat’s portfolio of business data roaming options the widest in the country.

The UAE being one of the world’s commercial focal points, is situated at the crossroads between Europe and Asia. Consequently, services offered to the business community are required to be a unique consolidation of value and packaging that meet the expectations of a truly international – in origin and vocation – clientele. John Lincoln, Senior Vice President – Small and Medium Businesses at Etisalat said, “Etisalat’s international packs are in alignment with Etisalat’s on-going strategy to offer value-packed packages to SMB and enterprise customers. The Business Traveler Packs have been consciously built to provide seamless connectivity to empower the UAE businesses to engage confidently with the world.”

Etisalat’s new Business Traveler Packs also aim to meet the staggering pace of data usage by the UAE’s business segment. Increasing adoption of the Bring Your Own Device (BYOD) operational environment by enterprises and the continuing flux in movement across mobile platforms continues to cause tectonic shifts in usage behavior. While compressed data environment is giving way to an explosion in data capacity requirements, corporate clients continue to desire the choicest communications services.

To address this demand, usage-specific access and high data allowances are built into Etisalat’s new international data packs. The options include email-only and email-plus-social-media packs, in addition to Internet access for browsing and downloading. Lincoln added, “The average trip of a roaming customer extends over four days and there are several trips in the same month. Hence, the need for month-long roaming packs is acutely felt. Most of our new roaming packs do not have binding contracts unlike other similar packages in the market.”

Customers need to choose any of the newly introduced international data monthly bundles to have full control of their business communications and to connect to the world beyond business. The new packs range from 100MB at AED60 to 10GB at AED 1500, with attractive price points of AED200 for 500MB and AED100 for 200MB. Customers can log on to for detailed information on the packs.

For better control over roaming spends, the packs offer customers the facility to track international data usage during their travel. On international roaming charges, he added, “International roaming costs are a worldwide issue because of the prices that networks charge each other and the impact of which on our customers is huge. At Etisalat UAE, we are determined to minimize global roaming bill shock problems and make sure our business customers can simply enjoy their business trips like holidays.”

In recognition of the increasing global reach of UAE-based businesses and responding to growing demand for wider and innovative roaming options, Etisalat will continue to launch new data roaming options in coming months.