Complex Made Simple

Euro Motors garners enormous success at Jaguar Land Rover Drive Event in Bahrain

The Jaguar Land Rover Drive Event was a hugely popular affair as hundreds of visitors thronged to enjoy the most thrilling event of the weekend.

Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, is proud to announce the immense success of the Jaguar Land Rover Drive Event which was held on Friday, the 22nd of May, 2015 at the Bahrain International Circuit (BIC).

The Jaguar Land Rover Drive Event was a hugely popular affair as hundreds of visitors thronged to enjoy the most thrilling event of the weekend as they alternated between the truly spectacular experiences that are provided by Jaguar and Land Rover vehicles as they displayed their breathtaking aesthetics, unparalleled performance and exceptional handling that gave all those who partook in the drives, adrenaline-rushing memories galore.

Guests who had registered for the drive were taught the Art of Performance by putting the Jaguar cars through their paces on the state-of-the-art Formula One Track and those who wished to go Above and Beyond got behind the wheel of the latest Land Rover vehicles and experienced the all-terrain capability of the SUVs at the Land Rover Experience Centre, the first Experience Centre by Land Rover in the Middle East region.

The facility boasts spacious grounds, diverse off-road tracks and is in close proximity to the Bahrain Grand Prix Circuit and thereby, gave participants the opportunity to drive state of the art Land Rover vehicles under the guidance of professionally certified, experienced instructors on an exciting and challenging off-road course. Additionally, there was a third event that was held at the car park, namely the Dynamic Drive Session, which combined the experiences of driving the most capable SUV, Land Rover and the feeling of being alive that is ensured while taking Jaguar vehicles for a spin in sessions that were tailor-made to test the cornering abilities of the vehicles of both prestigious brands.

Elaborating on the huge success that the event garnered, Mr. Simon Ellis, Euro Motors Jaguar Land Rover General Manager said: “On behalf of Euro Motors Jaguar Land Rover, I would like to express my elation at the significant success that we were able to achieve over the course of the event, evident by the hugely receptive public response with visitors turning up by the hundreds. With such distinguished marques as Jaguar and Land Rover involved, such success is a requisite but the turnout for the event exceeded all expectations as word spread that Euro Motors Jaguar Land Rover had set out to put on a show that ultimately, completely justified Jaguar Land Rover Limited’s continued faith in us.”

“The Jaguar Land Rover Drive Event more than succeeded in quenching even the most extreme motoring enthusiasts’ insatiable thirst for a stimulating adventure quite like none other by having them indulge their senses in the look and feel of premium luxury and sport vehicles of the highest standards. In the process, we turned them into Jaguar Land Rover loyalists whilst also giving aspiring Jaguar and Land Rover owners the chance to experience firsthand the amazing abilities, incredible performance levels and incomparable beauty that the vehicles had to offer. This was not the first time we have witnessed success on such a massive scale as our previous collaborations with BIC have yielded similar fruit and we look forward to working with them again in the foreseeable future as we work towards consolidating our status as leaders in the automotive industry in the Kingdom of Bahrain both with our awe-inspiring collection of vehicles on offer and our constant strides towards personalizing the exclusive brands, Jaguar and Land Rover, through our interactive and highly popular events,” he added.

The range of Jaguar vehicles that was on avail to provide an exceptional evening included the muscular Jaguar F-TYPE, the sporty Jaguar XF and the luxurious Jaguar XJ whilst Land Rover contributed its own selection with the bold, iconic, confident and purposeful Land Rover LR4; the customer focused Range Rover Evoque, which is one of the most fastest-selling Land Rover vehicles ever made; the Range Rover Sport, which is the fastest, most agile and most responsive vehicle ever produced by Land Rover and the new Land Rover Discovery Sport, which has been billed as the world’s most versatile and capable premium compact SUV.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.