Complex Made Simple

Euro Motors sets 9th December 2015 for the inauguration of its new $30m showroom

Highlight of the evening – launch of the all-new 2016 Jaguar XF

Euro Motors, the exclusive dealer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, has earmarked the 9th of December 2015 as the date for the official inauguration of its new state of the art showroom.

Construction work on the $30 million edifice began in April 2015, and to mark this momentous achievement, Euro Motors Jaguar Land Rover will be holding a stellar event in celebration of this occasion, and also as an early celebration of the National Day of the Kingdom of Bahrain.

The inauguration of the new showroom will be enveloped in a magnificent celebration befitting of Jaguar and Land Rover’s illustrious brand name and Euro Motors’ leading position in the automobile industry in the Kingdom of Bahrain in proud association with the prestigious marques, and the pioneering path that it perennially paves enroute to the bright and successful future that lies ahead.

Staying true to their philosophy of consistently exceeding expectations and constantly delivering excellence, Euro Motors Jaguar Land Rover will further add to the auspiciousness of the occasion by launching the sleek, dynamic and daring All-New 2016 Jaguar XF on the same night as well amidst a cloud of euphoria and sensational acts enveloped in an aesthetic ambience fitting of the grandiose nature of the moment.

To complement the launch of Jaguar’s latest take of its biggest selling and most awarded car, Euro Motors Jaguar Land Rover will also hold a Raffle Draw, the winner of which will be gifted the newly introduced brand new 2016 Jaguar XF. All invited guests will be eligible to enter the Raffle Draw for the chance to join the select group of privileged Jaguar owners by simply attending the spectacular event.

Elatedly elaborating on the significance that the event will hold, Mr. Nawaf Khalid Al Zayani, the Managing Director of Euro Motors Jaguar Land Rover, said: “This is a momentous occasion for us at Euro Motors Jaguar Land Rover as the new, comprehensive $30 Million showroom is our greatest investment in the satisfaction of our clients to date and for us to be announcing that we are so close to manifesting our grand vision indeed gives us great pride and pleasure. The all-inclusive showroom is set to be crucial and enormously impacting in so many different aspects in that it will massively contribute to the economy of the Kingdom of Bahrain creating a considerable number of job opportunities. The state of the art new showroom will also serve to provide healthy, yet intense, competition to all the other automobile dealers in the Kingdom by raising the standards of showrooms in this vibrant commercial sector.”

“The conception of this master-planned, grandiose edifice stems from our consistent and unwavering, substantial efforts in our constant pursuits towards the justification of Jaguar Land Rover Limited’s faith in both us and the Kingdom of Bahrain and once launched, it will serve to represent the renowned brands in the region whilst reflecting their virtuous commitment to excellence, in both their products and services. We enthusiastically wait in earnest to the fast approaching occasion and look forward to glamorously inaugurating the showroom. Using our glorious past and all the achievements accomplished along the way as our foundation, we aim to build on our successes and strive towards an illuminating future filled with innovative initiatives and the continual provision of excellence by means of inspiring products and services,” he added.

The showroom is set to be the first purpose built facility in the MENA region to be fully compliant with Jaguar Land Rover’s latest corporate identity standards. Located adjacent to the existing Euro Motors showroom in Sitra, the $30 million two level showroom is spread over 5,000 square meters and has been specially designed from the outset to solely house new as well as Approved Jaguar and Land Rover vehicles for a minimum of the next ten years.

The Ground Floor of the affluent showroom is constructed such that it follows the Jaguar Land Rover Arch concept wherein one showroom entrance leads to two separate areas that exhibit the entire range of Jaguar cars and Land Rover SUVs, each reflecting the respective brand’s identity thereby emphasizing on the strengths and uniqueness of the masterpieces. The display space capacity for the new Jaguar and Land Rover vehicles has been doubled as compared to the existing showroom and the new and improved showroom will be expansive enough to accommodate a substantial increase in the Approved vehicles section as well.

The functional new showroom also incorporates a state of the art workshop with its capacity more than twice that of the current workshop. This will allow work on 32 vehicles at a time. The facility growth will be supported by an increase in the total staffing levels to a total of 100 technical and non-technical personnel.

Having already been a long standing partner and official Land Rover distributor in the Kingdom for over 15 years, Euro Motors was appointed by Jaguar Land Rover Limited as the Exclusive Importer and Distributor for Jaguar in Bahrain in October 2013. Euro Motors has since gone from strength to strength in exceeding all expectations with their exceptional sales record with respect to both distinguished brands.

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.