Complex Made Simple

Exclusive: Pioneer Auctions takes the hassle out of second-hand car buying

In an effort to learn more about the rise of second-hand cars, online listing purchases versus showroom visits in the UAE/GCC, AMEinfo conducted an interview with Jayraj Balasundaram, General Manager at Pioneer Auctions

"We were amongst the first auction houses in the UAE to allow customers to bid in real-time" Auction categories include automobiles, car plate numbers, building & construction materials and more Every car displayed for auctioning has gone through rigorous testing

Pioneer Auctions is one of UAE’s leading government-accredited online car bidding platforms. In an effort to learn more about the rise of second-hand cars, online listing purchases versus showroom visits in the UAE/GCC, AMEinfo conducted the following interview with Jayraj Balasundaram, General Manager at Pioneer Auctions. We asked:

1- Please tell us about the history and origins of Pioneer Auctions?

Since its inception back in 2008, Pioneer Auctions has been a leader within its industry, living up to its name and introducing many firsts. We were amongst the first auction houses in the UAE to allow customers to bid in real-time, through our advanced live-streaming services. Pioneer Auctions has now evolved to offer its client base a seamless ‘click of a button’ auction experience that is available 24/7 through our website and recently launched a mobile application, supplemented by our weekly car auction sessions.

Jayraj-Balasundaram

2- What products/services does Pioneer Auctions offer (online and offline)?

Our esteemed clientele includes leading public and private entities across various sectors in the UAE, in addition to end-users who want to get the best deals in the market when it comes to buying their favorite cars. Our auction categories are very diverse and they include everything from automobiles, car plate numbers, building & construction materials all the way to marine equipment, and many other items.

3- What are Pioneer Auctions’ key selling propositions?

We provide buyers and sellers with the best market prices through our car auctions. Pioneer Auctions offers consumers three key channels for bidding: 1) Our physical live auction hall which is located in Umm Ramool, Dubai, 2) Our digital-based auction hall sessions which are live-streamed through our website, and 3) Our ‘full auction services platform’ which is made available through our website and mobile application channels. As an industry leader, we are offering three key selling points:

Hassle-free car examinations: Every car displayed for auctioning has gone through rigorous testing (readily available report cards, from comprehensive car inspection, vehicle passing all the way to registering the car with the relevant roads & transport authorities

Synergized live auctions: We are one of the few car auction houses in the region to conduct live hall auctions, but we do it on-ground and across our digital platforms such as the website and mobile app. We conduct live car bidding sessions every week for our guests and clients

End-to-end services & offers: We provide end-to-end services and special offers for both buyers and sellers of our auctioned cars, in addition to other products sold on our website

4- How different is your new app from your online platform and other mobile apps?

Pioneer Auctions’ newly-launched car auction app will provide buyers and sellers with a more accessible, synergized, and interactive bidding experience. Our company has very lately reinforced its online auction platform by developing a state-of-the-art mobile app that is powered by an advanced AucTech technological platform. Pioneer Auctions’ new mobile app will enable buyers and sellers to experience an easier and faster bidding process, which can be conducted directly through a mobile device on a 24/7 basis. All car bidding transactions on our online platform will be safeguarded by a secure payment gateway to provide consumers with confidence and peace of mind.

Image Source: UAEnews247

5- What are the industry prospects of ‘online car trading’ in the UAE/Middle East?

The car industry is big business for audiences across all sectors in the UAE (traders, showrooms, delivery companies, and end-users). Specifically, within our industry, competitors have moved all of their auctioning services online, however, the experience of bidding which a lot of them provide is not easy and requires extensive time and effort. Pioneer Auctions differentiates itself by offering buyers and sellers a very efficient ‘click-of-a-button’ car bidding experience that is fully integrated onto our website, and we have taken this to the next level but launching the mobile app version of Pioneer Auctions last November.