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#FacebookDown: For a few hours, we were back in the 90s

Facebook has yet to explain the outage that has affected all of its services.

Facebook, WhatsApp, Instagram and Messenger among services that were affected Some users are still suffering from the outage to a certain degree, but Instagram has been restored Facebook is considering offering refunds to advertisers

Facebook and its slew of services such as Whatsapp and Instagram all suffered an outage yesterday for several hours. The outage affected several countries in the world, including the UAE, the US, Brazil, Lebanon, and others.

It’s safe to say that for a few hours, people across the world were transported back to the 90s. Just the thought of being cut off from our digital lifelines is enough to make some shudder.

As USA Today put it so cheekily, “What to do when Facebook and Instagram go down? Head to Twitter to tweet #FacebookDown”!

The extent of the outage differed for users, with some completely unable to obtain access, while others experienced limited functionality.

Facebook resorted to Twitter to share its knowledge of the outage, but it didn’t offer any particular causes.

However, the social media giant did explain that the outage was not caused by a DDoS attack, where hackers flood websites or services with fake traffic to overload their servers.

According to DownDetector, and as reported by The Verge, “it looks like the outages are mainly in New England; Texas; Seattle, Washington; parts of Latin America, including Peru; the UK; India; and the Philippines. Users have written in from Canada, Las Vegas, and Turkey to note outages there as well.”

The news site continued: “Other users noted that attempting to use Facebook to sign into apps like Tinder or Spotify wasn’t working either. Attempting to do so would bring up an error saying this feature isn’t available right now. If you were already signed into Spotify, it appears that your login is still valid, but once you sign out, you’ll be unable to get back in.”

While personal users are currently at the forefront of those most affected, the truth is that plenty of business have been even more affected by this.

Consider the amount ad money that was lost in the hours when these services were down. Let’s take Facebook singularly. Mark Zuckerberg’s company reported $16.6 billion in ad revenue for Q4 2018, which means that it earns approximately $184.4 million daily from ad revenue alone (taking into account ad revenue from Instagram and other platforms as well). The Daily Mail says Facebook was down for about 14 hours – if so, that’s $107.56 million in advertiser money that’s currently unaccounted for. As such, Facebook has been reported by Bloomberg saying that it was still investigating the overall impact, “including the possibility of refunds for advertisers.”

Facebook is not in a very enviable position at the moment. Following last year’s Cambridge Analytica scandal, and the hack that occurred later that year, Facebook has been at the forefront of online privacy concerns.