Complex Made Simple

Fujitsu Middle East continues to extend PRIMEFLEX line-up

Fujitsu integrated system PRIMEFLEX makes life even easier for SAP customers.

Fujitsu announced that it is adding new offerings for customers running or planning to adopt SAP software, in a further expansion of its PRIMEFLEX portfolio of Integrated Systems.

These additions extend the PRIMEFLEX brand, which has received a very positive response from customers and is emerging as one of the industry’s most comprehensive set of pre-configured and pre-tested ready-to-run systems for the business-centric data center.

FUJITSU Integrated System PRIMEFLEX for SAP Landscapes enables the rapid, high-quality deployment and rollout of infrastructure for SAP workloads, applications and databases, including SAP HANA.

FUJITSU Integrated System PRIMEFLEX for SAP HANA, formerly known as Fujitsu Power Appliance for SAP HANA, has enjoyed a very positive response from customers since it was introduced in early 2012.

The new addition will enable SAP HANA to meet exact customer requirements, creating secure, reliable architectures that meet the highest demands for running business and mission-critical SAP software landscapes.

Kuwaiti trading company Al-Sayer Holding turned to Fujitsu when it wanted to introduce SAP HANA to consolidate its business applications landscape which spans a wide range of high-quality customer services, specifically for automotive and commercial vehicles and the sale of spare parts.

Mr. Sayer Al-Sayer, a board member at Al-Sayer Holding, said: “With FUJITSU Integrated System offerings, we experienced simplified and accelerated deployment and operations. This also laid the foundation for a quick path to productive use of the new SAP applications and the SAP HANA database. Choosing to partner with Fujitsu has given us the confidence that we can provide business users with an agile and highly reliable platform.”

Another customer already successfully using Fujitsu PRIMEFLEX for SAP HANA to simplify its SAP landscape is the Modern Bakery in Dubai, one of the most innovative bakeries in the Middle East, with ultra-modern fully automatic and semi-automatic production lines.

According to Modern Bakery CEO and Managing Partner Dr Fawaz Al Bahri: “We partnered with Fujitsu based on its comprehensive portfolio of infrastructure solutions and long experience deploying SAP solutions. Fujitsu PRIMEFLEX for SAP HANA helped us to go live much faster than we thought. We appreciate the ease of getting started and feel we have all the support we need to focus on our business rather than on the integration work.”

Farid Al Sabbagh, Vice President and Managing Director at Fujitsu Middle East, said, “Fujitsu believes in offering simplified and flexible management of the system enabling a powerful infrastructure. By bringing these new PRIMEFLEX systems to market, we are providing customers running mission-critical SAP workloads with the confidence that their underlying technology can dynamically and rapidly adapt to ever more demanding end-user needs.”

Both new additions to the PRIMEFLEX family draw on Fujitsu’s close working relationship with SAP and leverage the company’s deep expertise in designing solutions based on proven Fujitsu intellectual property that support SAP software deployments with outstanding levels of business continuity, ease of use and predictable performance.