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Genesis confirms Middle East luxury sedan launch in April

G90 will be the first model to launch from the new Genesis brand

Hyundai Motor has confirmed the Middle East launch of the G90, the first Genesis brand model to launch. Arriving in April 2016, this large sedan is set to compete within the luxury car sphere thanks to its world-class technological innovations and striking design combined with the ultimate convenience and dynamic performance.


The G90 will mark the introduction of the Korean manufacturer’s ‘Athletic Elegance’ design style which has been created by Hyundai Motors Prestige Design Division resulting in profound elegance, natural dignity and grandeur. These qualities are set to identify the G90 which will be joined by five other Genesis models in the next five years.


Commenting on the forthcoming arrival of the model, Jin (James) Kim, Vice-President and Head of Operations for Hyundai Motor Company Africa and Middle East, said: “The G90 marks the dawn of the Genesis brand which is set to position Hyundai Motor as a credible competitor within the global luxury car market. This inaugural model is aimed at the Middle East’s discerning customer base which demand a superior level of opulence from their vehicle – however knows that there is enough advanced technology to create the ultimate in car convenience.”


Sporty Agility with Refined Performance

When driving the G90, passengers will experience premium performance with a range of high-powered V6 3.3-litre T-GDI, V6 3.8-litre GDI or V8 5.0-litre GDI engines which have been developed and tested at the prestigious Nürburgring circuit in Germany and the U.S Mojave test centre.


Technological advancements

With technological innovation at its core the G90 is set to feature a host of customer-oriented technologies and reduce driver fatigue elevating the model to the top of its class. These will include Genesis Smart Sense, which brings together advanced systems including Advanced Smart Cruise Control and Lane Keeping Assistance Systems.


World-class comfort

Once inside the cabin of the G90, customers are set to enjoy a whole host of premium interior features including VIP ergo passenger seats which will feature multiple ranges of electronically-controlled adjustments. To ensure the ultimate in comfort the Genesis team have partnered with Aktion Gesunder Rücken an esteemed German association supported by doctors and therapists worldwide which promotes quality lumber support.


Best-in-class luxury refinement

Benefitting from an intensive four-year development program by an 800-strong Genesis team, the G90 has best-in-class refinement thanks to extensive work on the car’s NVH characteristics. Every detail of the interior has been crafted to continue the car’s human focus.


Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world. Ride comfort and road holding is optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.