GMC announced Dr. Mohammad Al Redha, Director of the Health Data and Information Analysis Department at the Dubai Health Authority, as its new brand ambassador for the Middle East.
As part of this new partnership, Dr. Al Redha will be driving a 2015 GMC Yukon Denali – an all-new full size SUV designed to deliver greater performance and refinement and a quieter interior. The vehicle presenting ceremony was held on October 16th.
Dr. Al Redha is an automotive aficionado. His lifelong passion for cars, coupled with his unwavering commitment to excellence, forms the basis of his partnership with the brand.
A healthcare pioneer, Dr. Al Redha is the first UAE doctor to specialize in Clinical Informatics. His role as Director of the Health Data and Information Analysis Department entails developing the necessary standards for implementing and managing the health information systems in the emirate of Dubai. Prior to join the field of informatics, Dr. Al Redha was the Assistant Chief Operating Officer at Rashid hospital – a 600 bed trauma facility serving Dubai since 1973.
Dr. Al Redha’s passion and hard work in volunteering work have shown in the success of Al Noor Center for Special Needs Training, the oldest special needs training center in the UAE. Since Dr. Al Redha’s joining as a Board Member of the center in 2012, Al Noor has been transformed to an internationally renowned special needs training center through multiple innovative ideas that Dr. Al Redha has brought to the table.
“We are proud to have partnered up with Dr. Al Redha, a leader in his field and a staunch GMC advocate,” Jeroen Barwegen, Regional Sales and Marketing Director for GMC said.
“As we continue to strengthen and build GMC’s legacy in the region, we look forward to solidifying our dedication to leading by example. Dr. Al Redha’s career trajectory is punctuated by numerous successes and industry ‘firsts’. His steadfast work ethic has enabled him to truly move the needle of influence here in the UAE. We are confident in his ability to embody the GMC culture and drive the brand’s path to success,” Jeroen added.
“I am honored to be joining forces with GMC, a heritage brand that has strongly resonated with me in the past decades,” explained Dr. Al Redha. “My first-ever introduction to GMC was through the Sierra and I was immediately impressed by its exceptional power and unparalleled design. From then onwards, I was hooked. GMC epitomizes the value of lead by example –that continue to drive both my professional work and personal motto. Our shared vision for walk the talk and becoming who others want to follow serves as the bedrock of our collaboration,” he added.