Complex Made Simple

GMC in all American tie up with Emirates American Football League

GMC – a leading auto brand strongly associated with youth sports – is serving as the Official Transport Vehicle for the Emirates American Football League, a community-focused initiative geared towards American Football players of all skill levels in the UAE. Throughout the partnership – which runs until July 2014 – the league will have access to a total of five all-new 2014 GMC Sierra Light Duty full-size pickups and thus, be able to fully indulge in the vehicle’s remarkable driving experience and become an unmistakable mascot in the UAE.

After all, the all-new 2014 GMC Sierra is the most powerful and advanced pickup in the brand’s 111-year history. The pioneering redesigned model – engineered and built to ‘Command Respect’ – offers best-in-class standards and will provide the ultimate in game logistics for the league and participating teams.

It also houses one of three all-new EcoTec3 engines, a fully updated cabin with available next-generation IntelliLink connectivity and other features designed for the most discerning pickup owners.

“The Emirates American Football League offers full-contact American Football in the UAE for players – both beginners and experienced – in a safe environment,” said Nadim Ghrayeb, GMC’s Brand Manager in the Middle East. “In parallel, the all-new 2014 GMC Sierra GMC sets an important benchmark for pickup safety and refinement. Our partnership is based on a shared leadership vision that places safety at the forefront of everything we do – making this collaboration a truly ideal fit. We are confident that the players are absolutely relishing the 2014 Sierra’s powerful athletic prowess and immaculate design,” he added.

General Manager of the EAFL, Dustin Cherniawski, stated, “We are very proud to be working with GMC and couldn’t ask for a better partner. The enthusiasm and support they show for the EAFL demonstrates that they truly understand community sports and how they can help develop grass roots programs. Providing a fleet of 2014 Sierra trucks has allowed us to put on a better event for our athletes and fans by giving us the towing capacity we desperately needed on game day. We can’t thank them enough for coming through for American football.”

In addition to all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup. From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each all-new Sierra.

For more information:
Mohammed Al Fayyad
Regional Communications Manager
GM Middle East Operations
Tel: +97143143410

Farah Amhaz
Product Communications
GM Middle East Operations
Tel: +97143143920

Dustin Cherniawski
General Manager
Emirates American Football League
Tel: +971503137716