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Google is launching Nest Audio, a new smart speaker to rival the Amazon Echo

Google has unveiled its next iteration of home smart speakers, dubbing it Nest Audio.

The speakers will retail at $99, and will be launched on October 5th According to The Verge, “Google claims the Nest Audio is 75 percent louder than the Google Home it replaces, and has 50 percent stronger bass response." Google has highlighted that the speaker is made from 70% recycled plastic

Google made a quite a few new announcements at its Pixel 5 event yesterday, like revealing its eponymous new smartphone, the Pixel 5. 

Among the new devices and services unveiled was a new smart speaker, dubbed the Nest Audio. It will serve as the successor to company’s original home speaker launched in 2016, Google Home, and will retail at $99. It will be rolled out around the world on October 5th in countries like the US, Canada, and India, but we have not received confirmation about the Middle East.

The tech specs are as follows: 

  • Dimensions: Height: 6.89 in (175 mm), Width: 4.89 in (124 mm), Depth: 3.07 in (78 mm)
  • Device weight: 2.65 lbs (1.2 kg ) (without external power adapter)
  • Colors: Chalk, Charcoal, Sage, Sand, Sky 
  • Speakers and mics: 75 mm woofer and 19 mm tweeter, 3 far-field microphones, 2-stage mic mute switch (hardware mute)
  • The speaker is made from 70% recycled plastic 
  • Processor: Quad Core A53 1.8 GHz, High-performance ML hardware engine
  • Sensors: Capacitive touch controls (3 touch areas), 3 far-field microphones
  • Connectivity: 802.11b/g/n/ac (2.4 GHz/5 GHz) Wi-Fi, Bluetooth® 5.0, Chromecast built in

Image: Google

According to The Verge, “Google claims the Nest Audio is 75 percent louder than the Google Home it replaces, and has 50 percent stronger bass response.”

The speaker is oval-shaped, and sports the traditional Google cloth-mesh aesthetic Google has used for its Google Home devices in the past. It support touch controls for adjusting things like audio.

‘Smart’ rivalry
Amazon forever changed how we interact with smart assistants when it released the Amazon Echo in 2014, the first modern smart speaker. Coupled with AI assistant Alexa, they took the market by storm. Smart assistants like Apple’s Siri and Microsoft’s Cortana had existed since the early 2010s, but no one had yet implemented and integrated them into consumers’ homes like the Amazon Echo did. 

Since then, many other tech companies, like Google and Apple, have developed their own smart speakers for a shot at this new market segment.

“Google has about 31% of the smart speaker market, compared with 53% for Amazon and less than 3% for Apple, according to data from Voicebot Research,” Bloomberg reports.

As per Statista, the global smart speaker market was valued at $11.9 billion in 2019. By 2025, projections suggest that this annual figure could grow to over $35.5 billion. 

Graph: Statista