Complex Made Simple

Gulf Air participates in Global Customer Relations Summit with the European Commission in Brussels

Gulf Air, the national carrier of the Kingdom of Bahrain, recently participated in the fifth summit between the Worldwide Airline Customer Relations Association (WACRA) and the Passenger Rights Unit of the European Commission in Brussels.

Gulf Air Acting Chief Executive Officer, Mr. Maher Salman AlMusallam spoke of the airline’s customer service achievement: “With heightened mobility, on a global level, customer service is increasingly at the heart of any transport policy and understanding its importance is essential for a healthy business.

At Gulf Air our customer service strategy, reflective of our commitment to delivering the best service to our passengers, is developed from our many years of reputable customer care and differentiates Bahrain’s national carrier from its competitors.”

WACRA Chairperson and Gulf Air Senior Manager Customer Experience,Mrs. Kavita S. Al Jassim, commented on the summit: “Meeting with the Passenger Rights Unit of the European Commission’s Directorate General for Mobility and Transport gives WACRA members the opportunity to participate in a forum for informal and productive dialogue. Knowledge and experience was shared on regulation on the rights of persons with reduced mobility when travelling by air in addition to processes to simplify complaint handling and better coordinate policies.

“As WACRA chairperson and as a representative of Gulf Air, it was a great opportunity for me to showcase the Kingdom of Bahrain’s national carrier at the summit, sharing our experience in the business and developing a greater understanding of how we as customer relation professionals should operate and interpret current EU regulations,” concluded Mrs. Jassim.

WACRA is a world-wide organization of air transport professionals dedicated to promoting and encouraging a free exchange of ideas and methods to provide a consistently high level of customer service since 1946.

This has become the forum to share and benefit from each other’s customer relations and service experiences and issues. It also co-operates with the Air Transport Association (ATA) and the International Air Transport Association (IATA).

The WACRA Board, under the Chairmanship of Mrs. Kavita Al Jassim, has Dan Thompson from United Airlines, Neville Gillett from Air New Zealand, Mostafa Karam from Emirates Airlines, Sami Maenpaa from Finnair and Heidi Gould representing Delta Airlines as members.

The next WACRA Conference is scheduled to be held in Auckland, New Zealand from the 2nd to the 5th November 2014 and will be hosted by Air New Zealand.