Complex Made Simple

My-HD celebrates summer by adding a new Kids channel to its portfolio

My-HD, the first and only ultra-low pay TV platform in the Middle East and North Africa (MENA), has announced the addition of award-winning German TV channel yourfamily to its suite of offerings.

Already renowned worldwide for its dynamic animation and live action shows, yourfamily has gained a large following thanks to high quality, beloved and family friendly series. These include Fix and Foxi, Enid Blyton and Digswell, as well as series based on other children’s book classics such as Tales of The South Seas and Bob’s Beach.

The 24/7 channel is operated by German Broadcaster YFE (Your Family Entertainment AG) which boasts one of the largest broadcast-independent program libraries in Europe.

Cliff Nelson, CEO of My-HD, said: “Our new partnership with YFE comes at a perfect time, when children are on their school holidays and have more time to watch TV. The collaboration also demonstrates our commitment to bringing the best in children’s entertainment to our ever-growing base of subscribers.”

Engaging and educational, programs on yourfamily are mainly developed in Europe and guarantee safe, balanced content for children aged 3 to 13 and their families.

Stefan Pie?ch, CEO of YFE, said: “We are very excited to be launching yourfamily in the MENA region through My-HD, the leading low Pay-TV provider in the Arab world”.

“Since 2007, yourfamily has been broadcasting high-quality productions that encourage creativity and language fluency among children. We are confident that families in the MENA region will appreciate the availability of this new channel in their homes.”

Through its strategic partnership with Arabsat, My-HD has been able to continuously expand its offering of channels and reach out to over 170 million viewers in more than 22 countries across the Middle East and North Africa.