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Hotel offerings segmented – expert

Ron Pohl, senior VP of brand management and member services for US-based Best Western International has said product offerings in the hotel industry today are extremely segmented, where extended-stay properties are different from suite properties, which are different from standard properties. The company, which has 4,195 hotels in nearly 80 countries, is looking to change that to match the increasingly fragmented needs and wants of guests, Pohl said. Instead of a hotel offering only one room type, he said the hotel of the future could feature several different room types under one roof.