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Infinity aims to boost market share in Middle East

Japanese luxury automotive brand Infiniti has announced plans to launch an aggressive campaign to enhance brand awareness and increase sale points as it seeks to capture a 16% share of the regional market in the luxury car category by 2016, Khaleej Times has reported. In the region comprising the GCC countries, Lebanon and Jordan, the brand is on track to post a 10% sales growth - from 4,800 to 5,600 in 2011, said the recently appointed general manager for Infiniti Middle East, Jüergen Schmitz said.