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InnJoo fires another salvo with the launch of Fire Plus smartphone

InnJoo expands the family of its Fire series with the launch of its latest 5.5-inch, Full HD IPS screen 3G and LTE smartphones exclusively on

InnJoo, the fastest growing smartphone brand in Middle East, announced the launch of new 5.5-inch Full smartphone, Fire Plus. The new beautiful slim edge smartphone is equipped with Full HD IPS smartphone screen that offers clear visual effect even under strong outdoor lighting conditions.

The company has entered into an exclusively arrangement with Middle East region leading e-tailer, and the Fire Plus will be available for AED 399 at to the customers in UAE.

The Fire Plus comes in 3G and 4G LTE versions, and both the devices have 2GB built-in RAM that comes with 16GB of inbuilt storage and supports expandable storage via microSD card (up to 128GB).

TheFire Plus is available in 3 colors, the shining gold, holy white and special customized natural bamboo. The handset is backed by a long-lasting, fast charging 3600mAh battery, which can deliver up to 22 hours of talk time and up to 330 hours of standby time. The new smartphone sports an Advanced HD 13-megapixel rear camera, and dual-LED flash. There is also a 5-megapixel front-facing camera also onboard.

The 3G version of Fire Plus is powered by 64-bit Octa-core powerful processor to deliver consistent performance at faster speed and keeps multitasking with a lower consumption. The Mali-400 MP GPU ensures great colour display and a feature rich user experience.

Whereas, the Fire Plus LTE comes with enhanced 64-bit quad-core CPU and the improved Mali-T720 GPU to offer a speedy LTE connection upto 150Mbps download speed while surfing the internet highway on mobile. The Fire Plus LTE works with the latest Android 5.1 Lollipop, and comes with built-in stylish, extremely light smart desktop manager, FlyLanucher to optimise the phone and improves the overall android phone experience like never before.

Commenting on the launch, Tim Chen, Co-founder and CEO at InnJoo, said: “”We are delighted to announce the launch of InnJoo Fire Plus offering one of the most affordable 5.5-inches Full HD IPS screen Octa-core and Quad-core smartphones in the market. This move will further consolidate our position in the market. We will continue to disrupt the market in association with our strategic partner in achieving our mission to offer world class products at the most affordable price to the consumers in the emirates.”