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IRIS Software Solutions, provider automated room services announced its partnership with U.K.-based consultancy firm Prismea Consulting. IRIS's Personal Valet is a wireless touch screen device which some expect to revolutionise interactions between guests and the hospitality industry. The partnership with Prismea will help IRIS raise awareness of its product with key industry executives, establish a global distribution network and increase sales efforts in the Middle East through Prismea's expertise in the hospitality industry. The partnership builds on the appointment of Dubai-based eLinear Solutions Middle East as its regional distributor.