Complex Made Simple

ITHS 2014 ends on successful note

The International Travel and Hospitality Show (ITHS) 2014 and Oman Tourism Summit ended on a successful note on 16th December 2014. More than 30 exhibitors participated at the ITHS Exhibition which attracted a total of 1150 visitors.

Besides the Exhibition and the Summit activities, the Exhibition concluded with an ITHS Tour organized by OITE and sponsored by Oman National Ferries Company. The Tour promoted relationship building outdoors among 70 exhibitors and visitors who had the opportunity to experience the scenic Muscat coastline. Some of the exhibitors share their experiences at ITHS 2014 and the Oman Tourism Summit.

“Participating at ITHS was a lucrative opportunity for Golden Tours Oman to discuss opportunities for furthering business and reaching agreements with companies we met at ITHS. I strongly recommend that fairs like ITHS be conducted to promote the tourism scenario in the country,” said Mr. Humaid Al Mujaini, General Manager, Golden Tours Oman

Rally Royale is a VVIP premium auto rally venture focused on lifestyle Grand Tours that relaxes, revives and engages all the senses. In the autumn of 2015, Rally Royale will bring up to twenty-six classic cars from all over the world to enjoy the most spectacular driving conditions that Arabia has to offer.

“Rally Royale has a very specific niche, it targets groups of people around the world who collect classic cars, and enjoy driving them around the world as part of a new cultural experience. I think ITHS is a great platform for networking, the Summit has been informative about the region, where the tourism industry is blooming and where there is huge scope for investment,” said Ms. Ruba Jurdi, Founder/Director, Rally Royale.

As part of their launch promotion for their new brand Novell L’Espresso, Desert Rose Diamond had a special promotion on their Espresso coffee machines. “We were really happy because we had a lot of customers and got some orders, which is great because we are launching our brand for the 1st time in the Omani market. ITHS was an opportune platform to promote Novell L’Espresso because we have different product ranges for the hospitality sector, the retail sector or just about anyone looking for a good cup of coffee,” said Ms. Roser Biosca, Managing Director, Desert Rose Diamond.

From a visitor’s perspective, Mr. Abdul Rahman Awadhi, Executive Director, Awadhi Co. who is an entrepreneur from Bahrain, said: “I’m here because I love Oman and respect and appreciate the way they handle their tourism. It’s a very unique strategy and my personal goal is to look at investment and employment opportunities in this sector. I see a lot of interesting tourism projects coming up, and it’s very admirable where the country is going.”

Speaking about the ITHS Exhibition he continued: “Having gone around the booths, it’s really nice to see a lot of entrepreneurs my age. They look really passionate about their country and what they do. You can tell that there’s a lot of potential for SME’s in Oman, to set up new businesses or look into prospective affiliations, and credit is due to all those involved in spurring this activity.”