The Jordan Hotel Association have reported that the hotel occupancy currently stands at an average rate of 80%, with a 100% occupancy rate expected soon. Jordan is benefiting from the growing instability in Egypt and Lebanon, two major destinations for Gulf holidaymakers. But officials from the country's tourism board believe there is room for even more tourists. Abdul Razaq Arabiat, a senior official at the Jordan Tourism Board, believes changes in the region carry with them new opportunities. "The current political, economic and social changes as well as market trends represent a major challenge for tourism, but also provide new opportunities," he said, adding that the government has worked on promoting its continued stability during a time of uncertainty in the region. "We have invited more than 400 journalists this year to show the stable situation in Jordan."