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Kuwait invests in customer experience to drive $1.8 billion million IT market by 2021

Kuwait’s customer experience investment is driving Kuwait’s IT market to a record-high of KWD 556 million ($1.8 billlion) by 2021, according to Andy Froemmel, the new Managing Director of Kuwait for global technology company SAP.

In line with Kuwait Vision 2035’s goals of diversified economic growth, Kuwait’s organizations are investing in real-time analytics software to transform citizen and customer experiences As a result, Kuwait’s IT market is set to grow by 20% to KWD 556 million by 2021 SAP appoints Andy Froemmel as Managing Director of Kuwait to continue enabling real-time customer experiences to support their innovation agendas

Kuwait’s customer experience investment is driving Kuwait’s IT market to a record-high of KWD 556 million by 2021, according to Andy Froemmel, the new Managing Director of Kuwait for global technology company SAP.

In line with Kuwait Vision 2035’s goals of diversified economic growth, Kuwait’s organizations are investing in real-time analytics software to transform citizen and customer experiences. As a result, Kuwait’s IT market is set to grow by 20 percent to KWD 556 million by 2021, according to a recent report by Fitch Solutions

Andy Froemmel, the new Managing Director of Kuwait for global technology company SAP

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“Kuwait Vision 2035 and the booming IT market show that organizations are embracing digital transformation and real-time analytics to make services faster, easier, and more effective,” said Andy Froemmel, Managing Director, SAP Kuwait. “As Kuwait Vision 2035 advances, we are especially transforming the government and public sector, banking and finance, and oil and gas.”

Across the region, SAP is seeing strong CIO and channel partner interest solutions running on its S/4HANA real-time business suite, C/4HANA customer experience suite, and HANA in-memory platform.

“By advancing our Middle East North leadership, SAP is supporting digital transformation in Kuwait and the region,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North.

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