Complex Made Simple

Landmark Group opens registrations for ‘Beat Diabetes’ walkathon 2013

Landmark Group, the region’s leading retail and hospitality conglomerate encourages Kuwait to register and participate in its fourth edition of ‘Beat Diabetes’ walkathon. The 3.1 km walkathon is scheduled to take place on Saturday, November 16, 2013 and will flag off from the Yacht Club and end at Green Island. It is held in collaboration with the Ministry of Health and Dasman Diabetes Institute.

Registrations are now open and can be done across all Centrepoint, Max, Home Centre and New Look outlets. Individuals, groups and organizations can also register for the walk through the Beat Diabetes website or the Landmark Group Kuwait’s facebook page. Constant updates on diabetes awareness and prevention and related information will be posted on the groups Facebook, Twitter and Instagram – LandmarkQ8 during the month of November.

Open to all age groups, participation in the walkathon is free of charge and all walkers are given complimentary t-shirts & caps. Free blood glucose test will be conducted on 31st October, 1st and 2nd November across Centrepoint stores in Kuwait. Qualified trainers will lead a mass warm-up session.

Saibal Basu, Chief Operating Officer, Landmark Group Kuwait, said “This annual campaign is calling for the nation to start walking as part of the continuous healthy lifestyle drive to encourage the community to work together to prevent and manage diabetes. Landmark Group helps to raise awareness of the growing prevalence of diabetes in the region and over the last 3 years we have received tremendous response from the Kuwait community and we are sure that this support will continue.”

Dr. Kazem Behbehani, Director-General of Dasman Diabetes Institute added, “Understanding symptoms that lead to diabetes can help establish a plan to live a healthier lifestyle. Dasman Diabetes Institute does not save any effort to promote and shed light on the awareness of diabetes and general health amongst the public. We are glad to collaborate every year with The Landmark Group’s ‘Beat Diabetes Walkathon’ to spread awareness on diabetes prevention and improve the lifestyle of the population of Kuwait.”

The Group will also conduct walkathons across other countries including UAE, Bahrain, Oman, Qatar, and India, during November which is the International Diabetes Awareness Month.