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Luxurymena, sister publication of AMEinfo sits with Gordon Watson, Vertu’s VP of sales and marketing, MEA, to discuss the brand’s concierge service and its regional specifications.

How is Vertu Concierge personalised for the GCC customers?

Vertu Concierge is personalised for all of our customers, including the GCC ones. Our Dedicated Service offers customers a single point of contact, providing an effortless, everyday service that can assist in all manners. Our system is highly sophisticated and is able to learn and adapt to each individual’s preferences: the more they use the system, the more it becomes attuned and tailored to their needs. We continue to do everything within our power to meet our customers’ needs, whatever the request may be.

Does Vertu Concierge take certain needs such as halal food into consideration?

Of course, if that’s what a customer has requested, we work towards sourcing their requirements – whether it’s halal food options or other food preferences, such as vegan or gluten-free needs.

Who are your partners in the region?

We currently have several partners in the region under our Vertu Life service, which offers our customers unique privileges that are refreshed on an ongoing basis. In the past, our partners have included Jumeriah Zabeel Saray, Abu Dhabi HSBC Golf Championship and Burj Khalifa, to name a few.

How important is the GCC market for Vertu Concierge and the brand itself? What sort of growth do you forecast here?

Overall, the GCC market is extremely important to our brand, products and services, including Vertu Concierge. Our customers purchase a Vertu not only for the fine materials and unparalleled craftsmanship, but also for our unique services that are only available for Vertu owners.

We expect our growth in the GCC to continue, as we’ve seen excellent success with our recently ‘Made to Order’ service that allows customers to create their very own personalised Vertu handset, through engraving, monogramming and their own choice of colours and materials.