Complex Made Simple

Video: MA+Creative Brand Strategist: “High-quality aspirational brands”

The Middle East’s leading conference on the business of luxury, arab luxury world (alw), attracted regional and global experts from the world of luxury who in May 2018 converged at the JW Marriott Marquis Dubai, to discuss ‘The New Consumer, Consumption, and Change.’

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MA+Creative is a creative agency that has had a hand in shaping many international brands through services such as film production, 3D modelling, and experimental solutions.

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AMEinfo had the chance to talk to MA+Creative Luxury and Culture Brand Strategist Vadim Grigoryan, who explained the importance of brands offering more than just “the transactional value” of their product or service. He also noted his preference for the term “high-quality aspirational brands” over the bland phrase “luxury brands”.

READ: Is luxury market in the Gulf taking a turn for the better?