Complex Made Simple

Maserati showcases sartorial excellence with launch of “Ermenegildo Zegna Interior

The Ermenegildo Zegna Interiors are available in three colour

For this year’s Dubai International Motor Show Maserati has shown a new highlight in terms of customization and sartorial excellence for the first time in the Middle East – the new Ermenegildo Zegna Interiors, exclusively for Maserati.

Like Maserati, Ermenegildo Zegna looks back at over 100 years of Italian heritage and today is one of the leading luxury menswear brands creating the world’s finest textiles. A 100% natural fibre Zegna Mulberry silk was developed in cooperation with Maserati and combined with fine leather to create the Ermenegildo Zegna Interiors. The specialized silk cloth adorns the seats, door panels, roof lining and sunshades.

The seat covers and door panels receive an added touch of luxury with stitching in a contrasting colour. The headrest is embroidered with an eye-catching Trident, the Maserati brand emblem.

The Ermenegildo Zegna Interiors are available in three colour variants for the interiors of the Quattroporte and Ghibli and are the most exquisite of all Maserati customisations.

Managing Director for Middle East, India & Africa, Umberto Cini, was present to comment on the show: “In the midst of progress, we must remember our heritage. Maserati is quintessentially Italian, exclusive and sporty with a strong focus on tailor-making. Owning a Maserati must be like wearing a tailor-made suit in a world of uniforms. With Zegna we have taken this adage to the ultimate level, by bringing the suit into the car and making a fabric, that is normally worn as luxury clothing, last the lifetime of a car. It is something no one else can offer.”

In addition to Model Year 2016 Maserati Quattroporte and Ghibli with Ermenegildo Zegna Interiors as well as GranTurismo and GranCabrio, the Maserati stand at the 2015 Dubai Motor Show also featured a glimpse into the future of Maserati. The trident brand, for the first time in the Middle East, presented the Maserati Alfieri – a 2+2 concept car hailed as archetypal for the future design DNA of Maserati.

The striking concept bears the name of Alfieri, the most prominent of the Maserati brothers, and the engineering genius who founded “Officine Alfieri Maserati” in Bologna a century ago.

There is no doubt that the Alfieri concept represents the true essence of Maserati. Taking inspiration from one of the most fascinating cars of all time, the Maserati A6 GCS-53 designed by Pininfarina in 1954, the Alfieri’s designers have developed a streamlined, uncluttered form. It is characterized by a long, low nose, the characteristic grille and aggressive headlights as well as the signature triple air ducts on the wheel arches and the Saetta badge on the rear pillar. In the 2+2 seat cabin, the design team created a study in simplicity and minimalism.

“The Alfieri is a transition point between 100 glorious years of history and the future that is opening up before us” said Lorenzo Ramaciotti, the mastermind behind the project.