Complex Made Simple

MEA extends Amadeus partnership

Lebanon’s Middle East Airlines’ (MEA) keenness to provide its clients with cost effective, innovative services prompted it to extend its partnership with Amadeus.

Amadeus is an acknowledged provider of advanced technology solutions for the global travel industry.

“The extended partnership comes as Middle East Airlines aims to increase its commercial agility while gaining competitive advantages through new merchandising practices such as dynamic pricing, fare families and ancillary sales,” said an MEA statement.

“MEA will adopt a suite of tools which optimise merchandising opportunities and which enable more personalised experiences for its customers.”

According to ‘Byblos Bank’s Lebanon This Week ‘, MEA posted cumulative net profits of $976 million during the 2002-2016 period, compared to cumulative net losses of $726m during the 1975-2001 period. “MEA began to post net profits in 2002, following the implementation of a restructuring plan in 2001,” it said.

MEA retains 20 airbus planes: 13 airbus 320, 2 airbus 321, and 5 airbus 330, a June 2016 report by Blominvest bank, the investment banking arm of BLOM Bank Group said.

MEA Chairman Mohamad al-Hout announced around four months ago that Lebanon’s national carrier will buy 10 new Airbus 321 with five to be delivered in 2019 and the rest in 2021.

Technology solutions

With Amadeus Payment Platform, MEA will be able to increase customer satisfaction while the solution also contributes to an increased conversion rate, explained the statement.

The Amadeus Payment Platform will also enable the activation of payment in new channels, which can allow direct collection and easy payment for ancillary services, such as excess baggage charges.

“Throughout our time working with Amadeus, the company has demonstrated not only reliability and quality support, but its robust, stable and flexible solutions have been imperative in supporting our business strategies,” Adib Charif, MEA Head of IT said.

“Amadeus solutions enable us to operate efficiently, by delivering products and services that are beneficial to our customers while also keeping our operations running smoothly.”

Revenue Integrity Solution

Middle East Airlines also uses Amadeus’ Revenue Integrity solution, to automate processes and introduce self-management capabilities that better manage no-show situations; and Amadeus Digital Enhancement to bolster website features.

Maher Koubaa, Vice President Airlines MEA at Amadeus IT Group, said: “Middle East Airlines has been a long-respected partner of Amadeus, and we’re thrilled to extend it with the delivery of new solutions that will benefit both the airline and its customers. In particular, we’re pleased to now offer Middle East Airlines the advantages of our Revenue Management System. ”