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MECOTY to open public voting in September 2015 & launch test-drives database

Competition gets intense as car manufacturers prepare to drive vote generation campaigns. Test drives database set to become biggest collection of regional reviews.

Following its massive success last year, Middle East Car of the Year (MECOTY), will commence the ‘Public Voting’ phase on 1st September 2015, as major car manufacturers gear up to launch their online vote generation campaigns.

“Audi Middle East is once again excited to be part of the MECOTY Public Choice Award, in which we present the new Audi TT, S3 and A6 models. We were fortunate to win this award last year thanks to our customers, fans and followers who chose the Audi RS 7 as the outright winner. We hope that the nominated models for this year continue to thrill our fans through their performance, sophisticated design and innovative technologies,” Janice Hinson, Public Relations Manager, Audi Middle East.

The nominated vehicles are currently undergoing a stringent selection process by a select panel of judges to evaluate the best cars across various categories. Once the jury casts its final votes, the organisers will open the online voting platform for a month before the awards night, which will allow general public to vote for their favourite new vehicle and make it win the coveted Public COTY award.

Speaking about the 2015 MECOTY awards, Bruce Robertson, Managing Director of Jaguar Land Rover MENA said: “The public voting phase of the Middle East Car of the Year Awards is fast approaching and we are very proud to have four of our most prized vehicles nominated this year. MECOTY is one of the key platforms for automotive brands across the Middle East, helping us and all manufacturers find out how our brands resonate with audiences in this region.”

Launching alongside will be a comprehensive test drive reviews database of all the nominated vehicles by specialist automotive media from across the region. The database compiles and presents multiple test reviews of all nominated vehicles by expert motoring journalists.

“The new reviews feature on MECOTY’s website will allow consumers to read and watch test drive reports of nominated vehicles by our respective jury and contributors, giving them a 360 impression and allowing them to evaluate all perspectives before investing in their next vehicle. The focus is on delivering high quality content and assisting the consumers to make an informed decision. We are constantly expanding the database and will ensure that it remains a vital research platform for new car buyers.” – Roman Gavrilin, COO, Custom Events L.L.C, Dubai, UAE.

The gala awards will see attendance of high-profile executives from all international car manufacturer’s regional offices, their respective distributors and specialised automotive media as well.

Commenting on this occasion, Saeed Al Marzoouqi, CEO, Custom Events said: “With the launch of the upgraded public voting platform and possibly the biggest most comprehensive test drive reviews, MECOTY continues to raise the benchmark of excellence that it has set to recognize global excellence in cars.”