Complex Made Simple

Mercedes-Benz launches new AMG GT S and Maybach S-Class 600

The GT S is the second sports car developed entirely in-house by Mercedes-AMG.

A.R Albisher & Z. Alkazemi Company – the official distributor for Mercedes-Benz in Kuwait – has unveiled the latest additions to its high performance and luxury Mercedes-Benz family – the all new AMG GT and Maybach S-Class 600, today at Concours d’Elegance. Promising an incomparable driving performance, the new AMG GT S is the embodiment of speed, safety, elegance and handling, while the ultra-extravagant Maybach sub-brand oozes exclusivity and prestige, elevating the Mercedes-Benz luxury segment to a whole new level.

Taking place at Marina Crescent, the car competition originally founded in Paris in the 1920s has since grown to international status and become famous for bringing together an unprecedented range of elegant, prestigious and well-maintained cars. Running until 18th February, the fourth edition will have over 60 cars brought from around the world for four main categories including 1919-1930, 1931-1940, 1946-1958 and 1961-1974.

“Concours d’Elegance is the ultimate event for car lovers. There is no other event that allows true aficionados to get up close and appreciate vehicles of such calibre and vintage, long since seen on the road. Launching the new Mercedes-AMG GT S and Mercedes-Maybach S-Class 600 during the event is a clear indication that we are putting the new models on a high pedestal and we are certain Mercedes-Benz fans will not be disappointed,” commented Michael Ruehle, CEO, Abdul Rahman Albisher & Zaid Alkazemi Company.

The new Mercedes-AMG GT S: Driving performance for sports car enthusiasts
The first Mercedes was a racing car and its most recent successor carries this heritage forward: with the new Mercedes-AMG GT S, the Mercedes-AMG sports car brand is moving into a new, top-class sports car segment for the company. The GT S is the second sports car developed entirely in-house by Mercedes-AMG. Its newly developed AMG 4.0-litre V8 biturbo engine underscores the hallmark AMG driving performance. The first sport car engine with internally mounted turbochargers (“hot inside V”) and dry sump lubrication is configured in two output ratings, with the GT S launch model having an output rating of 375 kW (510 hp. The new GT S combines driving dynamics and first-class racetrack performance with superb everyday practicality and efficiency that sets new standards in the segment.

It has everything you would expect from an authentic Mercedes-AMG sports car – from the characteristic styling and thoroughbred motorsport technology to the optimum weight distribution. The drive system tailored consistently to driving dynamics perfectly complements this set-up.

At the same time, the two-seater is a straightforward, comfortable and reliable companion for everyday motoring thanks to its practical tailgate, easily accessible luggage compartment, high level of comfort on long journeys and the extensive range of Mercedes-Benz Intelligent Drive assistance systems.

The new Mercedes-AMG GT S embodies sportiness and emotion as an expression of sensual purity. The long bonnet with its pronounced powerdomes, the greenhouse which has been moved far back, the large wheels and broad tail end make up the distinctive looks. The trimmed cabin results in muscular shoulders – the hallmark Mercedes “Coke bottle” shape – which lends the car its extremely powerful stance. Positively arched surfaces give the Mercedes-AMG GT S its sensuous character and the appearance of a sculpture.

The creative interaction of diverse design elements lends the coupé a superior, self-confident front: the three-dimensional diamond radiator grille, with central Mercedes star, a broad louvre and AMG lettering, stands in the centre of the front end. LED High Performance headlamps with stylised “eyebrows” as daytime running lamps, side lights and indicators, as well as three separate high-beam reflectors lend the GT S its characteristic look.

The interior design embodies maximum emotion and sensual purity. Radically low, sporty proportions create a unique sense of spaciousness. Clearly drawn components and their authentic materials underscore the dynamic character and create instant excitement: anyone opening the door discovers an exciting interplay between the deep, sloping dashboard and a dominant, arched high centre console, a design which evokes emotions and impresses with its perfection.

Outstanding precision and a superior quality feel, thanks to the finest materials with superb workmanship, are also apparent on the sports seats, the performance steering wheel and the instrument cluster. The most important control for sports car fans is located in the AMG DRIVE UNIT on the left-hand side: the button for starting the engine, which is labelled “Engine Start Stop” and illuminated in red.

When it comes to the power transmission of the new GT S, the Mercedes-AMG engineers rely on a combination of front mid-engine and seven-speed dual clutch transmission in transaxle configuration at the rear axle. The weight distribution with its ratio of 47 percent (front) to 53 percent (rear) benefits from this configuration. The efficiency, shift speed and precision of the AMG SPEEDSHIFT DCT 7-speed sports transmission have been further optimised for usage in the new sports car. The drivetrain’s overall design is ideal for an uncompromising sports car.

Driving dynamics and comfort on long journeys; racetrack performance and everyday practicality: the new Mercedes-AMG GT S delivers on all counts. A great deal of attention was paid to the seamless integration of all mechanical and electronic systems during design, development and testing: from the suspension, through 3-stage ESP®, locking differential, steering, aerodynamics and tyres to the brakes.

The Mercedes-AMG GT S boasts hallmark active and passive safety of the very highest calibre, adopting numerous Intelligent Drive assistance systems that are familiar from the new S-Class. Standard equipment includes COLLISION PREVENTION ASSIST PLUS, ADAPTIVE BRAKE, ATTENTION ASSIST and the tyre pressure monitoring system. The standard-fit restraint systems not only include three-point seat belts with belt tensioners and belt force limiters, but also front airbags, combined thorax/pelvis sidebags, windowbags and kneebags, for the driver and front passenger respectively.

Mercedes-Maybach S-Class: Stylish, effortless superiority combined with trend-setting exclusivity

The return of the long awaited Mercedes-Maybach, epitomising peerless exclusivity, will not disappoint. Presented as a new sub-brand of Mercedes-Benz, some of the features that distinguish this model from production models include extra spaciousness with lavishly designed, prestigious interiors offering extensive scope for individualisation. As a result, the Mercedes-Maybach fulfils the requirements of even the most discerning customers worldwide.

The Mercedes-Maybach S-Class melds the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach, from impressive spaciousness and elegant design to premium craftsmanship and extrovert luxury. At 5,453 mm long and with a wheelbase of 3,365 mm, the flagship of the Mercedes-Benz model range is more than 20 cm larger in both dimensions than the S-Class Saloon with long wheelbase. Rear passengers benefit from this increased size, as well as from standard interiors that includes executive seats on both left and right, innovative voice amplification and the extended rear trim elements with ambient lighting. In the rear, the Mercedes Maybach S-Class is the world’s quietest production saloon vehicle.

Mercedes-Maybach S-Class vehicles in Kuwait are powered bya top of the range V12 biturbo engine with output of 390kW (530 hp) that completes the sprint from 0 to 100 km/h in 5.0 seconds. With a displacement of 5,980 cc, the maximum torque of 830 Nm is available from 1,900 rpm.

As standard, the Mercedes-Maybach S-Class is fitted with a panoramic sliding sunroof, that allows for an especially bright and friendly ambience in the interior. For the first time, the sunroof system is also available with optional MAGIC SKY CONTROL technology from Mercedes-Benz: the glass can be switched to light or dark at the touch of a button.

The Mercedes-Maybach S-Class is a vehicle that creates its own niche in the luxury segment, raising the already impossibly high S-Class benchmark to an entirely new level and positioning itself in a class of its own. This is a car that delivers comfort in equal measure whether being chauffer driven or not, offering all technologies and features available from the new S-Class, plus significantadditions to luxury, exclusivity and space.

Of course, the Mercedes-Maybach S-Class needs not to exclusively chauffeur-driven. While owners will equally enjoy the driving pleasure and ultra-comfort behind the wheel, the benefits of extending the wheelbase by 200 mm are felt entirely in the back of the vehicle where the specification has been refined even more. Due to the roofline, it was also possible to further raise the head clearance.

The likelihood that the owner of the Mercedes-Maybach S-Class will typically be found in the second row are increased by the standard-fit executive seats on the left and right. These rear seats offer a unique level of comfort thanks to a special adjustment kinematics system. In contrast to the norm, the backrest is adjusted separately while the footwell and seat reference point remain unchanged.

The First-Class rear suite (centre console in the rear) (Optional) is a visual continuation of the front console on the centre tunnel. It is equipped with innovative thermo cup holders, which use Peltier technology to cool or warm drinks over a longer period of time.

Like an aircraft seat, the centre console is available with two adjustable tables which can be easily folded in or out using one hand. The table surfaces have leather inserts to provide a comfortable writing surface. As exclusive equipment to the Mercedes-Maybach S-Class, passengers can enjoy a drive in style with the two high-quality, silver-plated glasses.

In the interior of the Mercedes-Maybach S-Class, passengers are enveloped in lounge-style, modern luxury. With its clear architecture, refined materials and stylish controls, the vehicle embodies a sensuous elegance.

Adding to its exclusive look, the front centre armrests with nappa leather or exclusive nappa leather upholstery feature embossed Maybach crests (and also the armrests in the rear in conjunction with the First-Class rear suite). Another special feature in the dashboard is the analogue clock with an IWC design.

The high quality standards of the Mercedes-Maybach S-Class permeate throughout the interior, from the doors with hand-stitched door trim, to the bespoke Maybach perfume AGARWOOD as part of the AIR-BALANCE package. Voice amplification makes it easier for occupants in the front to communicate with the rear passengers as well as HD Voice for telephone calls which provides better, more natural voice quality.

In its exterior design, the Mercedes-Maybach S-Class makes modern luxury come alive in an exceptional way. Subtle yet noticeable changes in both the front and rear area differentiate the longest S-Class from its smaller siblings. Three double louvres in chrome within the radiator trim have a formative influence on the Mercedes-Maybach S-Class’s elegant look. Additional vertical chrome trim discreetly but deeply underlines the special appeal of this extraordinary vehicle. This theme is taken up once again in the design at the tail end.

Like the S-Class, the Mercedes-Maybach S-Class is available with numerous new assistance systems that make driving even more comfortable and safer.

In the seat belt buckle extender, an electric motor automatically raises and lowers the buckle. This makes for easier seat belt attachment and reduces any belt slack in the area of the pelvis and chest. In addition to this, the beltbag is an inflatable seat-belt strap that reduces the load on the ribcage in a front impact and is thus able to reduce the risk of injury to passengers in the rear.

The Mercedes-Maybach S-Class will be available in the region starting from February 2015 .

The Mercedes AMG GT S will be available in the region from March 2015 onwards.

Azim Parkar
A.R.Albisher & Z.Alkazemi Co. – Authorised General Distributor of Mercedes-Benz in Kuwait
Phone: +965 183 3111 ext. 352
E-mail: [email protected]

Mutaz Albadri
Account Director
Mojo PR
Tel: +971 (0)50 570 6785
E-mail: [email protected]