The launch of the Mercedes-Maybach S-Class Pullman in the Middle East at this year’s Dubai International Motor Show is a clear indication that the luxury carmaker is aiming to aggressively pursue the region’s markets.
Markus Rubenbauer, Senior Manager, Mercedes-Benz Guard, says the region is significant in terms of high-end models. He considers the Motor Show launch as a benchmark in the region’s automotive industry.
Watch Markus Rubenbauer speaking to AMEinfo at Dubai International Motor Show 2015, the largest international automotive event across the Middle East and North Africa
The new S-Class Pullman is the second model from Mercedes-Maybach’s ultra-luxurious family of cars.
With a length of 6,499 millimetres, the limousine is 1,053mm longer than the Mercedes-Maybach S-Class. The new car is now available in the region’s markets.
Mercedes-Benz also launched the G500 4×4², the Mercedes-AMG S 63 4MATIC Cabriolet and the Mercedes-AMG 63 Class Coupé for the first time in the region at the motor show held at Dubai World Trade Centre.