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Micromobility startup FENIX launches Middle East’s first e-scooter private subscription service in Dubai

FENIX, a micromobility firm based in the UAE, has now launched operations in Dubai, following Abu Dhabi and Ras Al Khaimah.

FENIX is the first company in the Middle East to introduce a private subscription service for electric scooters Available for AED 100 per week or AED 200 per month, MyFENIX is accessible across all areas of Dubai In November, FENIX raised $3.8 million in a seed round led by venture capital firm Maniv Mobility, one of the largest seed rounds ever raised by a startup in the country

While 2020 hasn’t been the best year for micromobility firms – and the mobility sector in general – some companies are hoping for greener pastures in 2021. 

The latest among these is FENIX, a micromobility firm based in the UAE, that has now launched operations in Dubai. FENIX is now the first company in the Middle East region to introduce a private subscription service for electric scooters, providing a fresh take on the sharing economy micromobility business model that has slowly been growing in prominence the country, thanks to companies like Circ, Arnab mobility, Careem BIKE and others.

FENIX offers commuters their own connected e-scooter for an affordable weekly or monthly fee, inclusive of unlimited rides, a smart app to lock and locate the scooter, and free maintenance with no-questions-asked vehicle replacements in less than 24 hours.

Available for AED 100 per week or AED 200 per month, MyFENIX is accessible across all areas of Dubai to private subscription users. Users can avail the MyFENIX subscription packages via the FENIX mobile application, available on the iOS and Google Play stores.

“Private e-scooters have taken off all over Dubai and now with MyFENIX consumers have another affordable, no-commitment option in place of paying thousands of dirhams to buy a scooter upfront that they may not use or that may break due to poor quality,” Jaideep Dhanoa, Co-Founder and CEO of FENIX, said. 

Read: 4 micromobility startups addressing the UAE’s first and last-mile problem

The launch of MyFENIX in Dubai marks the operator’s fourth operational city in the region and third Emirate in the UAE. Following its successful launch in Abu Dhabi and Ras Al Khaimah in November 2020, the purpose-built e-scooters are now available in eight communities, including the Corniche, Al Dana, Al Bateen, Al Reem Island, Al Maryah Island in Abu Dhabi and Al Marjan Island, Corniche Qawasim and Al Hamra in Ras Al Khaimah. Future expansion across the Emirates is planned for the near future.

The company said that it has the largest fleet of electric scooters in the Middle East, where each scooter is equipped with the world’s first integrated hand sanitization packs. 

In November, FENIX raised $3.8 million in a seed round led by venture capital firm Maniv Mobility, one of the largest seed rounds ever raised by a startup in the UAE. The company’s two co-founders, Iq Sayed and Jaideep Dhanoa, have experience working for Careem and Circ in the past. Sayed not only worked for Circ, but was also among its co-founders. 

According to MENAbytes, the two had first met at Careem where Jaideep was the Senior Director of Growth & Strategy, and IQ was Vice President of Engineering. Dhanoa left Careem in 2016 to join Grab as their Head of Micromobility and Sayed left the Dubai-based firm to work for Lyft – leading their autonomous driving team in Germany.

“The birth of FENIX is conjoined with the rebirth of our cities, our societies, and our economies as we transition out of COVID-19 lockdowns. We believe micromobility has an important role to play in navigating an uncertain present to a better tomorrow. We want to transform the way our cities move and ignite impactful commerce by making mobility easier, cheaper, and quite simply redesigned, so we can all reach our potential,” Sayed said last month, at the time of the funding round.

Read: Has COVID-19 derailed UAE and Saudi subway projects?