Complex Made Simple

Microsoft’s Surface Go tablet to rival iPad’s struggling sales

Two weeks ago we spoke on the weekly Weekend Tech-Talk that Microsoft was planning a $400 Surface laptop.

Today, that just became a reality as Microsoft unveiled their $400 Surface Go tablet.

The ‘Go’ falls under the $400 price tag suggesting that it competes with Apple’s iPad lineup.

This is a clear reminder to Apple that their iPads are inferior.

Wait, what is so special about this ‘Go’ Surface tablet?

Watch the following video and tell us if it gave you goosebumps:

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Go, Go, Go!

Arriving with Windows S meaning it will only have the Edge browser and the Microsoft Store for downloads, but you can update it to the full Windows 10.

This is not your run-of-the-mill tablet running an extremely stripped version of windows (referencing the Windows RT that Microsoft released a few years back).

Microsoft will also be offering a few nice accessories for the new tablet: A $35 wireless mouse, a $99 Type Cover, and the $99 Surface Pen.

This is a PC with pen support, windows programs support, and its also pretty speedy considering it has a Pentium Gold 4415Y processor, which can reach speeds of 1.6 GHz.

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Students first

The PC is aimed at student-work, and it is better than the $400 iPad which doesn’t even support a pen, let alone applications like Adobe Photoshop or InDesign.

Although, for the past few years, Apple has had the tablet market share in the bag, this new tablet will be a massive slap in the face to Apple.

Not only will the Surface Go cause Apple to lose their pedestal as the top-dog in the market, but their already flat sales will see a significant drop.

Apple’s iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2018

Courtesy of Statista

This is unless they release something to rival Microsoft in September; when Apple usually releases their new hardware products.

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Incredible specifications

The Surface Go will come with a screen sporting 1800 x 1200 pixel resolution and is in Microsoft’s opinion the thinnest Surface ever.

It weighs a bit more than 520 grams, making it heavier than an iPad but lighter than its bigger and mightier siblings – the Surface Pro.

On the inside,  RAM is either 4 GB or 8 GB. The storage solutions are 64 GB eMMC or 128 GB SSD.

Microsoft currently offers the Surface Go in Wi-Fi-only flavor with LTE version coming “later this year.”

The price for the actual Surface Go starts from $399 for the 4/64 GB version and goes to $549 for the 8/128 GB variant.

Pre-orders have opened, but actual shipping begins in August.