International car manufacturers expressed their delight as the 3rd Middle East Car of the Year Awards (MECOTY), which will be held on 29th March 2016, alongside the 1st Abu Dhabi International Motor Show & 2nd Custom Show Emirates at ADNEC, Abu Dhabi, released its highly anticipated nominations shortlist last week.
“We are always pleased when our cars are recognised through international awards, and we look forward to the 3rd MECOTY awards next year.” said Francesco Cresci, Area Sales Manager, Lamborghini Middle East.
The nominees will undergo a stringent voting process by a select panel of judges, who are handpicked to represent their respective countries, including; UAE, Kuwait, Bahrain, Lebanon, Jordan, Qatar & Saudi Arabia.
“MECOTY has grown to be one of the most significant award platforms for automotive manufacturers in the Middle East, the competition is at an all-time high this year and we are up to the challenge. After winning two awards at the 2015 MECOTYs, we are looking forward to be among the winners once again with our all-new Jaguar XF and the most powerful, luxurious Range Rover product ever, the Range Rover SV Autobiography,” said Bruce Robertson, Managing Director, Jaguar Land Rover MENA.
Getting nominated at the annual MECOTY awards is a true testament for manufacturers that proves that their models are in line with consumer needs and re-affirms their commitment of providing world-class vehicles and after sales service.
“Being nominated again for the prestigious MECOTY awards is testament to Ford’s ongoing delivery of top class vehicles ideally suited to the region’s discerning automotive enthusiasts,” said Trevor Hale, Ford Middle East and Africa, Director of Communications. “On the back of a triple win at the 2015 awards, Ford has high hopes of retaining, and bettering, the exceptional quality of vehicles we’re offering to the Middle East market.”
Thomas Milz, Managing Director, Volkswagen Middle East, said: “The Volkswagen Beetle Cabriolet’s combination of fun, comfort and dynamic drive is expressed in its stylish design, making it a strong contender for MECOTY’s compact premium segment. After just one month on Middle East’s roads, the nomination is proof of the model’s success and widespread appeal across the region. With the awards nominee list also joined by the elegant yet sporty Jetta in the small sedan category, we are confident that both models with their inherent sporty appeal and German engineering will see recognition by industry accolades.”
Voting lines will be made open from Feb 01 – 29 2016 for the highly coveted ‘Public COTY’ award, which registered in excess of 64,000 unique votes from around the world in its previous edition. However, this time, the public will not only get a chance to vote for an overall winner, but also settle for once and for all on a special category, which is arguably the most exciting category of the year – King of the Desert!
Samir Cherfan, Managing Director, Nissan Middle East, said: “Having our flagship model Nissan Patrol – Desert Edition nominated for the upcoming 2016 MECOTY awards, under the category of ‘Large SUV’ and ‘King of the Desert’, is testament to the success that this vehicle is receiving in the region.
The development of the Nissan Patrol Desert Edition followed a research study that we conducted in the GCC, which outlined that our consumers wanted an ultimate off-roading version of the Patrol tailored to the region. We are very proud we could offer our customers the most capable vehicle there is for exploring this region’s unique and challenging terrain.” he added.
The 3rd MECOTY will be held on 29th March 2016, alongside the 1st Abu Dhabi International Motor Show & 2nd Custom Show Emirates at ADNEC, Abu Dhabi, UAE.